Concept
The Kraler's history as entrepreneurs has its roots in Tyrol at the beginning of the twentieth century in Dobbiaco, an old-school family devoted to work, determination and tradition with elegance imprinted in their DNA.
Franz grows up breathing culture and seriousness and within this refined ambience his first luxury store is brought forth, a beacon of fashion for the north-east region, soon becoming a reference point for the whole country thanks to its unique mix of tradition and vanguard, Mediterranean culture and middle European aesthetics.
The current generation, represented by Franz, his wife Daniela and their son Alexander manages the company that today boasts two stores in Cortina and one in Dobbiaco, in top-class tourist sites, all housing a range of the most glam international trademarks, selected with great taste and addressed to fashion enthusiasts.
Franz Kraler headquarter in Dobbiaco is located inside "Il Castello", a castle situated in the most beautiful valley in the Dolomites, heritage of the UNESCO once summer residence of emperor Franz Joseph, that was transformed by Daniela and Franz into an architectonic and environmentally sustainable jewel characterised by with more than 50 glass display windows and a total size of 600 square-meters based on three floors displaying more than 100 international haute couture brands for men, women and kids such as Prada, Woolrich, Valentino, Burberry, Ermanno Scervino, Givenchy, Balmain, Tagliatore, Tom Ford, Opening Ceremony, Gucci and Moscino, among others.
© Images copyright: Franz Kraler Dobbiaco and rightful owners.
