Etro

Philosophy

Etro is a brand and a company of ready-to-wear and luxury fabrics, founded by Gerolamo Etro in 1968, who started with the fine furnishing fabrics production and, later, conceiving clothing and accessories lines.

The brand is a byword for style, refined taste, shape and manufacturing research, and it is also popular for patterns, cachemire designs and the unique range of colors.

Gerolamo Etro, a art and history lover, revised in the early 80s the Paisley, an ancient and traditional Indian design.

Paisley elegant patterns and polished shades became the sign of the brand.

The Paisley jacquard fabric is treated with a special plasticization process, becoming one of the chic must of 80's.

Later the company expands its range of products with menswear, womenswear collections and accessories as scarves, wraps, ties, and leather goods as wallets, purses and luggages with a new fixing process.

In the late 80's, the brand starts its “new deal”, with the new Etro generation.

There is a new birth for the brand during the 90's, with the prêt-à-porter line which reveals extraordinary tailoring skills with originality, creativity and stylistic and material choices.

The "New Tradition" blooms and it will become one of the Etro strongest concepts, highlighting a direct relationship with the customers, turn fashion into a consumer experience.

Even with unusual shows using a 30’s steam train with models as travelers.

The exclusive brand items are the multi pocket jacket, where each pocket has a label and the extravagant clothes decorated with keys, bolts, gears, nails.

Showrooms

Boutiques Etro

Adani
Adani
The Best Shops
Adani The Best Shops
Located in Piazza Mazzini, in the city centre of Modena, Adani is a refined and prestigious boutique that offers apparel, shoes and accessories for both men and women. Born as an evolution of Boutique dello Sport, today Adani is structured around three main floors for a total area of 700 [...]
Antonia Milano
Antonia Milano
Antonia Milano
Located in Brera, the artistic district of Milan, Antonia selects with elegance and passion the best clothing and accessory collections. Thanks to the new generation of Italian buyers, it boasts a great ability and taste to mix well-known luxury brands with emerging and avant-garde designers. Anto [...]
Banchelli
Banchelli
Banchelli
Banchelli is a refined classic and sporty-chic boutique located in Corso Italia, in the heart of Arezzo, a famous point of reference for all who are looking for a high-quality shopping. Two floors characterised by elegant wooden furniture for the menswear area to create a warm and welcoming at [...]
Base Blu Donna
Base Blu Donna
The Best Shops
Base Blu Donna The Best Shops
Base Blu has been operating in the luxury fashion retail for over twenty years. With 1500 square meters of total sales area, the company owns three multi brand stores in old town of Varese: Base Blue Donna, Base Blu Uomo  and Base Blu Accessori. Base Blu Donna occupies the [...]
Base Blu Uomo
Base Blu Uomo
The Best Shops
Base Blu Uomo The Best Shops
Base Blu has been operating in the luxury fashion retail for over twenty years. With  1500 mq of total sales area, the company owns three multi brand stores in Varese: Base Blue Donna for women and Base Blu Uomo for men and Base Blu Accessori located in the central town. In February 2007 the [...]
Biagetti
Biagetti
Biagetti
In 1916 Imelde founded a sewing shop and later in 1946 her daughter Teodora choosed to expand the offer with apparel too. Today fashion is still a vocation for the whole family which, in the boutique located in Via Emilia Levante 94, in Bologna, recommends pret-à-porter and accessories for bot [...]
Bindesbøl
Bindesbøl
Bindesbøl
Many years of fashion retail experience enable Bindesbøl to offer you the very best classic and trendy collections, carefully chosen and composed from selections of leading international brands. In the intimate atmosphere of this exclusive two storey shop, located in Kongens Nytorv in the ce [...]
Brown Thomas Dublino
Brown Thomas Dublino
Brown Thomas Dublino
Brown Thomas Group owns four shops in Ireland and the Dublin flagship store is in Grafton Street, the heart of the city. Brown Thomas offers a selection of clothing, shoes and accessories collections for men, women and children, and also several departments dedicated to cosmetics, perfumes, jewell [...]
Calabro' Donna
Calabro' Donna
Calabro' Donna
Calabrò Group is a reference shopping destination in south Sicily, that boasts five boutiques in Canicatti and one in Agrigento dedicated to men's and women's fashion, all located in the main streets of both cities. Founded in 1943 by Calogero Calabrò, this successful group [...]
Calabro' Uomo
Calabro' Uomo
Calabro' Uomo
Calabrò Group is a reference shopping destination in south Sicily, that boasts five boutiques in Canicatti and one in Agrigento dedicated to men's and women's fashion, all located in the main streets of both cities. Founded in 1943 by Calogero Calabrò, this successful group has develo [...]