Etro is a brand and a company of ready-to-wear and luxury fabrics, founded by Gerolamo Etro in 1968, who started with the fine furnishing fabrics production and, later, conceiving clothing and accessories lines.

The brand is a byword for style, refined taste, shape and manufacturing research, and it is also popular for patterns, cachemire designs and the unique range of colors.

Gerolamo Etro, a art and history lover, revised in the early 80s the Paisley, an ancient and traditional Indian design.

Paisley elegant patterns and polished shades became the sign of the brand.

The Paisley jacquard fabric is treated with a special plasticization process, becoming one of the chic must of 80's.

Later the company expands its range of products with menswear, womenswear collections and accessories as scarves, wraps, ties, and leather goods as wallets, purses and luggages with a new fixing process.

In the late 80's, the brand starts its “new deal”, with the new Etro generation.

There is a new birth for the brand during the 90's, with the prêt-à-porter line which reveals extraordinary tailoring skills with originality, creativity and stylistic and material choices.

The "New Tradition" blooms and it will become one of the Etro strongest concepts, highlighting a direct relationship with the customers, turn fashion into a consumer experience.

Even with unusual shows using a 30’s steam train with models as travelers.

The exclusive brand items are the multi pocket jacket, where each pocket has a label and the extravagant clothes decorated with keys, bolts, gears, nails.

© Images copyright: Etro and rightful owners.


Boutiques Etro

The Best Shops
Evolution of the historic Boutique dello Sport, the centennial company of the Adani family, La Boutique di Adani, was born by the desire of Angela, wife of Amos, a famous footballer from Modena and Bologna Football Club of the 70s/80s. It is pre [...]
Angelo Minetti
The Best Shops
Angelo Minetti The Best Shops
Minetti is an important clothing boutique for men, located in Via Roma, in the central Casale Monferrato.  Since 1936 it has been offering the best formal and trendy collections.
Antonia Milano
Antonia Milano
It was 1999 when  Antonia Giacinti opened the doors of the first Antonia boutique, born as a small accessories store, and rapidly expanded to include women's clothing too. In 2007, Maurizio Purificato, his partner, inaugurated the store dedicated to men's clothing [...]
Base Blu Donna
Base Blu Donna
Base Blu has been operating in the luxury fashion retail for over twenty years. With 1500 square meters of total sales area, the company owns three multi brand stores in old town of Varese: Base Blue Donna, Base Blu Uomo  and Blu. Base Blu Donna occupies the most pres [...]
Base Blu Uomo
Base Blu Uomo
Base Blu has been operating in the luxury fashion retail for over twenty years. With  1500 mq of total sales area, the company owns three multi brand stores in Varese: Base Blue Donna for women and Base Blu Uomo for men and Blu located in the central town. In February 2007 the Group ina [...]
Bellettini Cura di Vetralla
Bellettini Cura di Vetralla
The Bellettini company was founded in 1978 with the opening of the first luxury boutique in Cura di Vetralla on Via Cassia, the only connecting road between Rome and Viterbo. The foresight and resourcefulness led them immediately to represent the best fashion brands. To date, Bellettini boutiques [...]
Bernardelli Uomo
The Best Shops
Bernardelli Uomo The Best Shops
Research and elegance,  simplicity, and originality. Words that well describe Bernardelli's philosophy. Historical name in the panorama of Italian multibrand boutiques and an absolute reference point in terms of style and research. Mix and match, cheap and [...]
Bini Silvia Uomo
Bini Silvia Uomo
Staying true to the group's identity, Bini Silvia menswear boutique, located in Viale Marconi 98 in Viareggio, is an elegant and modern place for shopping where clients can find the best classic collections together with the most trendy and sporty ones on the market, from Gucci to Moncler, [...]
Blondie Finale Ligure
The Best Shops
Blondie Finale Ligure The Best Shops
Blondie was born in 1979 thanks to the vision of the two founders Irene Gaggero and Giovanni Costa.    The shop immediately stands out for the unique point of view in the selection of brands and in the approach of sales. It has been an authentic trendset [...]
Bruna Rosso 30
The Best Shops
Bruna Rosso 30 The Best Shops
Inaugurata nel Settembre 2020 e situata al civico 30 di Corso Nizza negli storici locali occupati dall'ex Banca di nel centro di Cuneo, la moderna ed esclusiva boutique Bruna Rosso è uno spazio sviluppato su 3 piani all'interno dei quali è proposta una selezione dei migliori designer i [...]