MSGM

Philosophy

MSGM is men and womenswear line founded by its creative director Massimo Giorgetti and produced by Gruppo Paoloni.

It starts in 2009 with a men line and women capsule collection which arouse audience enthusiasm for its trendy and coloured style and for the modern and refined fabrics, raw cuts, enriched with prints and characterized by used effects, ruffles and embroideries.

MSGM label is a top brand but it is available in many shops, erasing the idea of too expensive Made in Italy.

Its target is the “over 25”, preppy style and quality manufacture lovers.

Creative director Massimo Giorgetti develops polished dressed up collection with a great attention to details and quality couture fabrics, making them younger with fluo colours and modern cut and lines.

Music and movies are the main inspiration themes, but also literature, web, art and fashion itself.

Everything is mixed with a touch of irony.

The apparently plain wardrobe is enriched with lace, furs and bouclé, with short denim dresses, waxed laced tops, from caps to dolly-style high waist knit dresses, with leather belts.

From ankle high heels boots, “wayfarer” sunglasses which give a rebellious look, to the canvas sleeveless jackets with fur details, for a urban chic “little squaw”.

Random fluo brush strokes, pop patterns, lonely wolves and checks find their harmony on one shoulder dresses, comfy jersey t-shirt, oversize cotton shirts and stretch mini dresses, Parka sweaters, pulls, flannel jackets, fur capes, basic shirts, leather jackets and plush, show a fresh and bold temper joined together to a more classical and sophisticated style.

© Images copyright: MSGM and rightful owners.

Showrooms

Boutiques MSGM

Typology
Angelo Minetti
The Best Shops
Angelo Minetti The Best Shops
Minetti is an important clothing boutique for men, located in Via Roma, in the central Casale Monferrato.  Since 1936 it has been offering the best formal and trendy collections.
Avant-Garde
Avant-Garde
Avant-Garde is an important and historic reality, managed with passion for over thirty years by the Pellettieri family. In 2008 the exclusive space of Viale Roma was inaugurated, in the center of the city of Andria, inside a nineteenth-century building. On an area of ​​about eight hundred [...]
Base Blu Donna
Base Blu Donna
Base Blu has been operating in the luxury fashion retail for over twenty years. With 1500 square meters of total sales area, the company owns three multi brand stores in old town of Varese: Base Blue Donna, Base Blu Uomo  and Blu. Base Blu Donna occupies the most pres [...]
Base Blu Uomo
Base Blu Uomo
Base Blu has been operating in the luxury fashion retail for over twenty years. With  1500 mq of total sales area, the company owns three multi brand stores in Varese: Base Blue Donna for women and Base Blu Uomo for men and Blu located in the central town. In February 2007 the Group ina [...]
Biffi Milano
The Best Shops
Biffi Milano The Best Shops
  Biffi was born in the 60’s and it is located in                Corso Genova, Milan.                               It is an historic clothing, [...]
Bini Silvia Donna
Bini Silvia Donna
Silvia Bini has always ensured an ongoing family tradition thanks to three generations of sellers. For many years the womenswear, menswear, accessories and formalwear boutiques have been representing a reference point in Versilia, by offering well-known fashion brands as well as a refined and [...]
Bini Silvia Uomo
Bini Silvia Uomo
Staying true to the group's identity, Bini Silvia menswear boutique, located in Viale Marconi 98 in Viareggio, is an elegant and modern place for shopping where clients can find the best classic collections together with the most trendy and sporty ones on the market, from Gucci to Moncler, [...]
Blondie
The Best Shops
Blondie was born in 1979 thanks to the vision of the two founders Irene Gaggero and Giovanni Costa.    The shop immediately stands out for the unique point of view in the selection of brands and in the approach of sales. It has been an authentic trendset [...]
Blondie Uomo
Blondie Uomo
Blondie was born in 1979 thanks to the vision of the two founders Irene Gaggero and Giovanni Costa.    The shop immediately stands out for the unique point of view in the selection of brands and in the approach of sales. It has been an authentic trendset [...]
Brancacci Store
Brancacci Store