Jo No Fui is an Italian brand with a Spanish name, designed for women by the Italian Alessia Jacobin.
Chic collections are inspired by the 60’s London mood, in the hearth of youth revolution, and details seem stolen from travel notes.
Dresses and mini-dresses, fluid and ethereal, are the brand core products, which gently caress the silhouette, LBDs or leather garments.
Precious fabrics and unusual processes, such as applied sequins, refined sleeves and raffia details, emphasize the richness and originality of Alessia Jacobin creations, which revisits the Beatles era with modern and bon-ton influences.
The geometric and floral prints feature on outfits with flashy colour, such as gold and pink and peach, and also rhythmic dark and geometric patterns.
Flagship Store Via Sirtori 32 / A, Milan - 02.72080319
Showroom Via Malpighi 7, Milan - 02.72080319