Burberry

Philosophy

Burberry is the known British womenswear and menswear brand.

The history of the brand starts in 1856 when Thomas Burberry opened his first menswear shop in Basingstoke, a small town in the Hampshire.

The company, leader in luxury market, has a tradition of more than one hundred and fifty years and it has received several consecrations by Royals and movie stars thanks to its typical "Old England" style, a sober and aristocratic style that makes Burberry a timeless brand.

The original logo brand is the Equestrian Knight wearing a "Wallace" armor and a lance with the Latin motto “prorsum” on its standard.

Burberry core products are "gabardine fabric", the typical brand check and the famous trench coat.

At first Thomas Burberry invented the gabardine, an high performance fabric, tear resistant, waterproof but breathable, thanks to a particular Egyptian cotton that is treated with a secret process.

The cotton has a tight weave fabric and it has revolutionized the casualwear, writing the history of costume and fashion.

The classic Burberry "check", that is the original pattern with horizontal and vertical crossed lines, made its first appearance in 1920, used in the trench coat linings.

The check is now available in black, white, camel and red, is part of the brand identity.

In those years Burberry provides equipments for the Antarctic expeditions and later it created the British officers uniforms for First World War.

In fact "trench coat" is literally the coat for trenches and twenty years later it will be an icon thanks to the movie “Casablanca”, worn by Humphrey Bogart in the famous airport scene.

Initially trench had to be a waterproof and weather resistant coat, suitable for fighting, but today it is a brand symbol, and Burberry has launched an exclusive custom made service.

The brand offers two different lines: "Burberry" known all over the world for the tartan style, featuring the low profile elegance and the traditional models which are polished and aristocratic, and the fashion line "Burberry Prorsum".

Past and present personalities have worn Burberry’s items as the England Royal Family members, Winston Churchill and George Bernard Shaw.

Boutiques Burberry

Typology
Adani
The Best Shops
Evolution of the historic Boutique dello Sport, the centennial company of the Adani family, La Boutique di Adani, was born by the desire of Angela, wife of Amos, a famous footballer from Modena and Bologna Football Club of the 70s/80s. It is pre [...]
Angelo Minetti
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Angelo Minetti The Best Shops
Minetti is an important clothing boutique for men, located in Via Roma, in the central Casale Monferrato.  Since 1936 it has been offering the best formal and trendy collections.
Antonia Milano
Antonia Milano
It was 1999 when  Antonia Giacinti opened the doors of the first Antonia boutique, born as a small accessories store, and rapidly expanded to include women's clothing too. In 2007, Maurizio Purificato, his partner, inaugurated the store dedicated to men's clothing [...]
Base Blu Donna
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Base Blu Donna The Best Shops
Base Blu has been operating in the luxury fashion retail for over twenty years. With 1500 square meters of total sales area, the company owns three multi brand stores in old town of Varese: Base Blue Donna, Base Blu Uomo  and Blu. Base Blu Donna occupies the most pres [...]
Base Blu Uomo
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Base Blu Uomo The Best Shops
Base Blu has been operating in the luxury fashion retail for over twenty years. With  1500 mq of total sales area, the company owns three multi brand stores in Varese: Base Blue Donna for women and Base Blu Uomo for men and Blu located in the central town. In February 2007 the Group ina [...]
Bellettini
Bellettini
The Bellettini company was founded in 1978 with the opening of the first luxury boutique in Cura di Vetralla on Via Cassia, the only connecting road between Rome and Viterbo. The foresight and resourcefulness led them immediately to represent the best fashion brands. To date, Bellettini boutiques [...]
Bellettini Saturnia
Bellettini Saturnia
The Bellettini company was founded in 1978 with the opening of the first luxury boutique in Cura di Vetralla on Via Cassia, the only connecting road between Rome and Viterbo. The foresight and resourcefulness led them immediately to represent the best fashion brands. To date, Bellettini boutiques [...]
Bellettini Viterbo
Bellettini Viterbo
The Bellettini company was founded in 1978 with the opening of the first luxury boutique in Cura di Vetralla on Via Cassia, the only connecting road between Rome and Viterbo. The foresight and resourcefulness led them immediately to represent the best fashion brands. To date, Bellettini boutiques [...]
Bernardelli Donna
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Bernardelli Donna The Best Shops
Research and elegance,  simplicity, and originality. Words that well describe Bernardelli's philosophy. Historical name in the panorama of Italian multibrand boutiques and an absolute reference point in terms of style and research. Mix and match, cheap and [...]
Bini Silvia Donna
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Bini Silvia Donna The Best Shops
Silvia Bini has always ensured an ongoing family tradition thanks to three generations of sellers. For many years the womenswear, menswear, accessories and formalwear boutiques have been representing a reference point in Versilia, by offering well-known fashion brands as well as a refined and [...]