Burberry

Philosophy

Burberry is the known British womenswear and menswear brand.

The history of the brand starts in 1856 when Thomas Burberry opened his first menswear shop in Basingstoke, a small town in the Hampshire.

The company, leader in luxury market, has a tradition of more than one hundred and fifty years and it has received several consecrations by Royals and movie stars thanks to its typical "Old England" style, a sober and aristocratic style that makes Burberry a timeless brand.

The original logo brand is the Equestrian Knight wearing a "Wallace" armor and a lance with the Latin motto “prorsum” on its standard.

Burberry core products are "gabardine fabric", the typical brand check and the famous trench coat.

At first Thomas Burberry invented the gabardine, an high performance fabric, tear resistant, waterproof but breathable, thanks to a particular Egyptian cotton that is treated with a secret process.

The cotton has a tight weave fabric and it has revolutionized the casualwear, writing the history of costume and fashion.

The classic Burberry "check", that is the original pattern with horizontal and vertical crossed lines, made its first appearance in 1920, used in the trench coat linings.

The check is now available in black, white, camel and red, is part of the brand identity.

In those years Burberry provides equipments for the Antarctic expeditions and later it created the British officers uniforms for First World War.

In fact "trench coat" is literally the coat for trenches and twenty years later it will be an icon thanks to the movie “Casablanca”, worn by Humphrey Bogart in the famous airport scene.

Initially trench had to be a waterproof and weather resistant coat, suitable for fighting, but today it is a brand symbol, and Burberry has launched an exclusive custom made service.

The brand offers two different lines: "Burberry" known all over the world for the tartan style, featuring the low profile elegance and the traditional models which are polished and aristocratic, and the fashion line "Burberry Prorsum".

Past and present personalities have worn Burberry’s items as the England Royal Family members, Winston Churchill and George Bernard Shaw.

Boutiques Burberry

Adani
Adani
The Best Shops
Adani The Best Shops
Located in Piazza Mazzini, in the city centre of Modena, Adani is a refined and prestigious boutique that offers apparel, shoes and accessories for both men and women. Born as an evolution of Boutique dello Sport, today Adani is structured around three main floors for a total area of 700 [...]
Antonia Milano
Antonia Milano
Antonia Milano
Located in Brera, the artistic district of Milan, Antonia selects with elegance and passion the best clothing and accessory collections. Thanks to the new generation of Italian buyers, it boasts a great ability and taste to mix well-known luxury brands with emerging and avant-garde designers. Anto [...]
Base Blu Donna
Base Blu Donna
The Best Shops
Base Blu Donna The Best Shops
Base Blu has been operating in the luxury fashion retail for over twenty years. With 1500 square meters of total sales area, the company owns three multi brand stores in old town of Varese: Base Blue Donna, Base Blu Uomo  and Blu. Base Blu Donna occupies the most pres [...]
Base Blu Uomo
Base Blu Uomo
The Best Shops
Base Blu Uomo The Best Shops
Base Blu has been operating in the luxury fashion retail for over twenty years. With  1500 mq of total sales area, the company owns three multi brand stores in Varese: Base Blue Donna for women and Base Blu Uomo for men and Blu located in the central town. In February 2007 the Group ina [...]
Bellettini
Bellettini
Bellettini
The Bellettini company was founded in 1978 with the opening of the first luxury boutique in Cura di Vetralla on Via Cassia, the only connecting road between Rome and Viterbo. The foresight and resourcefulness led them immediately to represent the best fashion brands. To date, Bellettini boutiques [...]
Bellettini Saturnia
Bellettini Saturnia
Bellettini Saturnia
The Bellettini company was founded in 1978 with the opening of the first luxury boutique in Cura di Vetralla on Via Cassia, the only connecting road between Rome and Viterbo. The foresight and resourcefulness led them immediately to represent the best fashion brands. To date, Bellettini boutiques [...]
Bellettini Viterbo
Bellettini Viterbo
Bellettini Viterbo
The Bellettini company was founded in 1978 with the opening of the first luxury boutique in Cura di Vetralla on Via Cassia, the only connecting road between Rome and Viterbo. The foresight and resourcefulness led them immediately to represent the best fashion brands. To date, Bellettini boutiques [...]
Bini Silvia Donna
Bini Silvia Donna
The Best Shops
Bini Silvia Donna The Best Shops
Silvia Bini has always ensured an ongoing family tradition thanks to three generations of sellers. For many years the womenswear, menswear, accessories and formalwear boutiques have been representing a reference point in Versilia, by offering well-known fashion brands as well as a refined and [...]
Bini Silvia Uomo
Bini Silvia Uomo
The Best Shops
Bini Silvia Uomo The Best Shops
Staying true to the group's identity, Bini Silvia menswear boutique, located in Viale Marconi 98 in Viareggio, is an elegant and modern place for shopping where clients can find the best classic collections together with the most trendy and sporty ones on the market, from Gucci to Moncler, [...]
Brown Thomas Dublino
Brown Thomas Dublino
Brown Thomas Dublino
Brown Thomas Group owns four shops in Ireland and the Dublin flagship store is in Grafton Street, the heart of the city. Brown Thomas offers a selection of clothing, shoes and accessories collections for men, women and children, and also several departments dedicated to cosmetics, perfumes, jewell [...]