Fendi

Fendi
Fendi
Fendi
Fendi
Fendi
Fendi

Philosophy

Fendi is a fashion brand, specialized in luxury garments.  

Company, was born in Rome in 1925 when Edoardo and Adele Fendi opened in the famous Via del Plebiscito a workshop for fur and leather manufactures.

During the years Fendi builds its tradition, strength, international fame in fashion, both ready-to-wear and couture.

The company starts its transformation with the second generation of the family and with Karl Lagerfeld, turning fur from an elitist symbol to a fashion item thanks to new processes, tanning, materials and colouring.

The double "F" logo, that was used in the luggage lining, it becomes the main company logo.

At first Fendi launched a fur prêt-a-porter line and then the clothing collection.

In the 80’s Fendi becomes an universal lifestyle brand and ten years later, the creative director Silvia Venturini Fendi launched “Selleria” a limited edition line of numbered and handmade items, in order to revive the original craftsmanship.

The “Baguette” purse is a great Fendi success, an icon in six hundred variations. 

© Images copyright: Fendi and rightful owners.

Boutiques Fendi

Typology
Adani
The Best Shops
Evolution of the historic Boutique dello Sport, the centennial company of the Adani family, La Boutique di Adani, was born by the desire of Angela, wife of Amos, a famous footballer from Modena and Bologna Football Club of the 70s/80s. It is pre [...]
Agnetti
The Best Shops
Agnetti, is a well-established fashion boutique in Macerata.  Fashion is a real passion for the Agnetti family, who leads the company focusing on high-end garments, in order to give their clients quality and efficiency today after 100 years of activity. Every season, they pick stunning collec [...]
Angelo Minetti
The Best Shops
Angelo Minetti The Best Shops
Minetti is an important clothing boutique for men, located in Via Roma, in the central Casale Monferrato.  Since 1936 it has been offering the best formal and trendy collections.
Antonia Milano
Antonia Milano
It was 1999 when  Antonia Giacinti opened the doors of the first Antonia boutique, born as a small accessories store, and rapidly expanded to include women's clothing too. In 2007, Maurizio Purificato, his partner, inaugurated the store dedicated to men's clothing [...]
Base Blu Uomo
Base Blu Uomo
Base Blu has been operating in the luxury fashion retail for over twenty years. With  1500 mq of total sales area, the company owns three multi brand stores in Varese: Base Blue Donna for women and Base Blu Uomo for men and Blu located in the central town. In February 2007 the Group ina [...]
Biffi Milano
The Best Shops
Biffi Milano The Best Shops
  Biffi was born in the 60’s and it is located in                Corso Genova, Milan.                               It is an historic clothing, [...]
Bini Silvia Donna
Bini Silvia Donna
Silvia Bini has always ensured an ongoing family tradition thanks to three generations of sellers. For many years the womenswear, menswear, accessories and formalwear boutiques have been representing a reference point in Versilia, by offering well-known fashion brands as well as a refined and [...]
Bini Silvia Uomo
Bini Silvia Uomo
Staying true to the group's identity, Bini Silvia menswear boutique, located in Viale Marconi 98 in Viareggio, is an elegant and modern place for shopping where clients can find the best classic collections together with the most trendy and sporty ones on the market, from Gucci to Moncler, [...]
Bruna Rosso
The Best Shops
Bruna Rosso The Best Shops
Bruna Rosso group is an important Italian retailer of clothing, shoes and accessories of the best international designers for both men and women. The company was founded in the 40's, selling household linen in the local italian and french market; in few years it became one of the main pla [...]
Cammisottojr
Cammisottojr
The route in the fashion world of Maria Chiarenza, has started on 2000, when turn her own passion in a real job, working as a seller in a very important boutique. Strong tenacity and big dedication allowed her to overcome different obstacles faced along her own experience and, after meeting her husb [...]