Prada

Prada

Philosophy

 

The brand Prada was born in 1913, when Mario Prada, creator of bag, luggage and leather accessories, turns his Milan boutique in Galleria Vittorio Emanuele II, into the most prestigious destination for lovers of luxury and timeless accessories.

 

 

The griffe success is consecrated after two generations, thanks his granddaughter Miuccia Prada, a theatre, fashion and travels great fan.

 

 

At first Miuccia is appreciated for her innovative use of fabrics, launching a simple and modern bag collection in 1985, characterized by a shiny black fabric and made with the parachutes nylon.

 

 

Prada becomes with her an icon of exclusivity, elegance and womenswear, haute Couture and prêt-a-porter, known all over the world for its collection of accessories, precious clothes and charming total looks.

 

 

It differs from the other Italian brands, arousing an Italian style, simple, chic and minimal: an avant-garde taste but, at the same time, a bit retro, which plays collections characterized by a study of materials and product innovation.

 

 

Recently Miuccia breaks old patterns and frees collections from seasons, proposing a continuous flow “packages” series, looking towards East, choosing bright colours and garish patterns.

 

 

She frees creativity and shapes makes way to soft and voluptuous dresses, putting the beloved stiff fabrics aside.

 

 

Miuccia creates her first womenswear collection in 1988, then “Miu Miu”, the chic second line created for young women in 1993.

 

 

In the same year Prada launches also the menswear.

 

 

Finally, from 1997, the Sport line is synonymous of technical, casual wear and Red line.

 

 

During the 90’s Prada collections, Miu Miu and Prada Uomo were awarded for the excellence of Made in Italy and for fashion.

Showrooms

Boutiques Prada

Typology
Adani
The Best Shops
Evolution of the historic Boutique dello Sport, the centennial company of the Adani family, La Boutique di Adani, was born by the desire of Angela, wife of Amos, a famous footballer from Modena and Bologna Football Club of the 70s/80s. It is pre [...]
Antonia Riccione
The Best Shops
Antonia Riccione The Best Shops
Antonia is located in the heart of Riccione, and it is considered one of the most important and well-known multi-brand boutiques in Italy that offers womenswear exclusive brands. Antonia Manaresi opened Antonia Boutique in the spring of 1974 in Galleria Viscardi, Viale Ceccarini in Riccione. [...]
Base Blu Donna
The Best Shops
Base Blu Donna The Best Shops
Base Blu has been operating in the luxury fashion retail for over twenty years. With 1500 square meters of total sales area, the company owns three multi brand stores in old town of Varese: Base Blue Donna, Base Blu Uomo  and Blu. Base Blu Donna occupies the most pres [...]
Base Blu Uomo
The Best Shops
Base Blu Uomo The Best Shops
Base Blu has been operating in the luxury fashion retail for over twenty years. With  1500 mq of total sales area, the company owns three multi brand stores in Varese: Base Blue Donna for women and Base Blu Uomo for men and Blu located in the central town. In February 2007 the Group ina [...]
Bini Silvia Uomo
The Best Shops
Bini Silvia Uomo The Best Shops
Staying true to the group's identity, Bini Silvia menswear boutique, located in Viale Marconi 98 in Viareggio, is an elegant and modern place for shopping where clients can find the best classic collections together with the most trendy and sporty ones on the market, from Gucci to Moncler, [...]
Blondie
The Best Shops
Blondie The Best Shops
Blondie was born in 1979 thanks to the vision of the two founders Irene Gaggero and Giovanni Costa.    The shop immediately stands out for the unique point of view in the selection of brands and in the approach of sales. It has been an authentic trendset [...]
Blondie Uomo
Blondie Uomo
Blondie was born in 1979 thanks to the vision of the two founders Irene Gaggero and Giovanni Costa.    The shop immediately stands out for the unique point of view in the selection of brands and in the approach of sales. It has been an authentic trendset [...]
Bungalow
Bungalow
Bungalow, located in Stiftstrasse, in the heart of Stuttgart, is a refined store opened in 2006, an important reference in the retail industry for avant-garde fashion. The boutique, 400 mq spread over 2 levels, is a modern and sophisticated showcase where fashion meets design, creating a charming a [...]
Colognese 1882
The Best Shops
Colognese 1882 The Best Shops
Founded in 1882, Colognese represents a reference point for luxury footwear in Montebelluna, an important center of the Veneto footwear. Today, located at 75 Corso Mazzini, in the heart of the city, the 500 sqm boutique hosts also clothing and acessories collections, proposing a well-roun [...]
Coltorti Ancona
The Best Shops
Coltorti Ancona The Best Shops
Coltorti is an historic family business that today owns 4 refined points of sale in Marche region, one boutique in Abruzzo region and 1 store in Miami Beach. From more than 70 years Coltorti is considered a point of reference for an exclusive shopping experience. The modern bou [...]