Prada

Prada

Philosophy

 

The brand Prada was born in 1913, when Mario Prada, creator of bag, luggage and leather accessories, turns his Milan boutique in Galleria Vittorio Emanuele II, into the most prestigious destination for lovers of luxury and timeless accessories.

 

 

The griffe success is consecrated after two generations, thanks his granddaughter Miuccia Prada, a theatre, fashion and travels great fan.

 

 

At first Miuccia is appreciated for her innovative use of fabrics, launching a simple and modern bag collection in 1985, characterized by a shiny black fabric and made with the parachutes nylon.

 

 

Prada becomes with her an icon of exclusivity, elegance and womenswear, haute Couture and prêt-a-porter, known all over the world for its collection of accessories, precious clothes and charming total looks.

 

 

It differs from the other Italian brands, arousing an Italian style, simple, chic and minimal: an avant-garde taste but, at the same time, a bit retro, which plays collections characterized by a study of materials and product innovation.

 

 

Recently Miuccia breaks old patterns and frees collections from seasons, proposing a continuous flow “packages” series, looking towards East, choosing bright colours and garish patterns.

 

 

She frees creativity and shapes makes way to soft and voluptuous dresses, putting the beloved stiff fabrics aside.

 

 

Miuccia creates her first womenswear collection in 1988, then “Miu Miu”, the chic second line created for young women in 1993.

 

 

In the same year Prada launches also the menswear.

 

 

Finally, from 1997, the Sport line is synonymous of technical, casual wear and Red line.

 

 

During the 90’s Prada collections, Miu Miu and Prada Uomo were awarded for the excellence of Made in Italy and for fashion.

© Images copyright: Prada and rightful owners.

Showrooms

Boutiques Prada

Typology
Coltorti Macerata
Coltorti Macerata
Coltorti is an historic family business that owns 4 refined points of sales in Marche region, one boutique in Abruzzo region and one store in Miami Beach. Coltorti boasts a modern and luxurious store in Macerata located in Corso della Repubblica, in the heart of the city that offers renow [...]
Coltorti San Benedetto del Tronto
Coltorti San Benedetto del Tronto
Coltorti boutique in San Benedetto del Tronto is located in Via Mazzocchi, in the heart of the city, and it offers clothing, shoes and accessory collections for both men and women, such as Kenzo, Fendi and Fausto Puglisi.
Cuccuini Livorno Man
Cuccuini Livorno Man
The well-established Cuccuini group opened its first store in 1967, focusing on handbags sale. Today owns several fashion boutique in Livorno between via Ricasoli e via Grande, offering luxury clothing for men and women. Stores, which aim to men and women with a refined taste, have always been [...]
Cuccuini Livorno Woman
Cuccuini Livorno Woman
The well-established Cuccuini group opened its first store in 1967, focusing on handbags sale. Today owns several fashion boutique in Livorno between via Ricasoli e via Grande, offering luxury clothing for men and women. The sophisticated spaces are the perfect showcases for established design [...]
Cuccuini Punta Ala
Cuccuini Punta Ala
Cuccuini owns two refined stores in Punta Ala, the popular seaside resort in Tuscany, in the Port and Scalini areas.  In addition to boutiques, the Group opened a beautiful concept store, a multi-purpose space, which offers shopping, events and the “Enoteca Pier G”, the latest busi [...]
Cumini Moda
The Best Shops
Cumini Moda The Best Shops
  Cumini Moda is an elegant boutique, sportswear chic for men and women, footwear and accessories. The store, part of the Cumini Group, is located in Gemona del Friuli, via San Daniele 3.   
De Rode Loper
De Rode Loper
Opened in 1995 and located at Hoogstraat in the center of The Hague, De Rode Loper has quickly become a point of reference for shopping. The elegant and modern store offers a selection of footwear, handbags and accessories for men and women, a unique mix of the most important European and American [...]
Donne Concept Store Cagliari
Donne Concept Store Cagliari
  Donne Concept Store is a reference shopping destination for sophisticated women in Sardinia region born by serendipity and a love for 40s-50s allure, boasting two boutiques in Cagliari, one in Portocervo and another one inside Forte Village Resort, all characterised by a mix of&nbs [...]
Eleonora Bonucci Viterbo
The Best Shops
Eleonora Bonucci Viterbo The Best Shops
Eleonora Bonucci boutique was opened in 2001 in Viterbo, offering a selected range of footwear and accessory haute-couture brands. From the very beginning it has been considered an important point of reference for demanding and careful clients. Thanks to the success gained with the first main bout [...]
Emerson Renaldi
Emerson Renaldi
Whether from Milan, Paris, London or New York: you will find the latest fashion trends from all over the world at Emerson Renaldi. On 350 square meters in the centre of Nuremberg, this fashion paradise offers everything to make a fashionista’s heart beat faster. In addition to well-known hig [...]