Prada

Philosophy

The brand Prada was born in 1913, when Mario Prada, creator of bag, luggage and leather accessories, turns his Milan boutique in Galleria Vittorio Emanuele II, into the most prestigious destination for lovers of luxury and timeless accessories.

The griffe success is consecrated after two generations, thanks his granddaughter Miuccia Prada, a theatre, fashion and travels great fan.

At first Miuccia is appreciated for her innovative use of fabrics, launching a simple and modern bag collection in 1985, characterized by a shiny black fabric and made with the parachutes nylon.

Prada becomes with her an icon of exclusivity, elegance and womenswear, haute Couture and prêt-a-porter, known all over the world for its collection of accessories, precious clothes and charming total looks.

It differs from the other Italian brands, arousing an Italian style, simple, chic and minimal: an avant-garde taste but, at the same time, a bit retro, which plays collections characterized by a study of materials and product innovation.

Recently Miuccia breaks old patterns and frees collections from seasons, proposing a continuous flow “packages” series, looking towards East, choosing bright colours and garish patterns.

She frees creativity and shapes makes way to soft and voluptuous dresses, putting the beloved stiff fabrics aside.

Miuccia creates her first womenswear collection in 1988, then “Miu Miu”, the chic second line created for young women in 1993.

In the same year Prada launches also the menswear.

Finally, from 1997, the Sport line is synonymous of technical, casual wear and Red line.

During the 90’s Prada collections, Miu Miu and Prada Uomo were awarded for the excellence of Made in Italy and for fashion.

© Images copyright: Prada and rightful owners.

Showrooms

Prada Showroom

Boutiques Prada

Places

Typology

Tessabit

The Best Shops

Tessabit The Best Shops

Tessabit is one of the most important multibrands shop in Italy. With more than fifty years of history and 600 squared meters in the central via Milan, Como, it is possible to find the best collections of garments, footwear and accessories for men and women. The best brands are Gucci, Dries Van N [...]

Tessabit Plinio

Tessabit Plinio is a refined boutique, that is entirely dedicated to the best designers womenwear collections. The shop is part of Tessabit Group and it is located in Piazza Cavour 34, Como. Tessabit 78 mixes avant-garde collections of Gucci, Junya Watanabe, Lanvin and Martin Margiela, offering [...]

Tip Tap

Tip Tap was born in September 2008 by the will of Amos and Angela Adani. The boutique located in an elegant Art Nouveau building overlooking Piazza Mazzini, right in front of the famous Adani's La Boutique, is a space of over 200 square meters dedicated ex [...]

Tricot

The Best Shops

Tricot The Best Shops

Now’s the time. Molto più che uno slogan. Una vera e propria filosofia, su cui si fonda l’identità di Boutique Tricot. Ora è il momento. È l’intuizione che, nei primi anni Ottanta, ha portato alla fondazione di un progetto imprenditoriale di succe [...]

Vietti Domodossola

Da oltre 60 anni Vietti è un punto di riferimento per il mercato del Luxury Fashion Retail con 5 boutique in Italia e una in Svizzera. L’apertura della boutique di Domodossola segna un punto fondamentale nel percorso dell’Azienda: all’alba del 2011 Vietti è ormai [...]

AMR Chiavari

The Best Shops

AMR Chiavari The Best Shops

It was 1981 when three sisters, Alessandra, Maria Luisa and Rita, opened the first AMR store, now more than 30 years later, the shops in Chiavari have become four and since 2005 the Sestri Levante boutique has also been added.Inside the prestigious boutiques located under the arcades of the historic [...]

Antonioli Milano

Antonioli dedicates its collections to real demanding and international customers, free from fixed fashion standards, who love to live according to their own taste. Antonioli offers an innovative selection, mixing contemporary and refined style choices. Alexander Wang, Ann Demeulemeester, As [...]

Bungalow

Bungalow, located in Stiftstrasse, in the heart of Stuttgart, is a refined store opened in 2006, an important reference in the retail industry for avant-garde fashion. The boutique, 400 mq spread over 2 levels, is a modern and sophisticated showcase where fashion meets design, creating a charming a [...]

Caravan

The Best Shops

Caravan The Best Shops

Caravan è una boutique d'abbigliamento calzature e accessori uomo, situata nel centro di Alba, in Via Vittorio Emanuele. Presente sul mercato dal 1974, il punto vendita è situato all'interno di un edificio storico, ma si presenta con un design e degli arredi moderni ed innovativi [...]

D'Aniello Aversa

D'Aniello is a very important reference for deluxe shopping; the Group owns 5 stores in the north of Naples, among Villaricca, Aversa and Giugliano. All the 5 boutiques have a strong identity; the 500 mq store in Villaricca is located inside a nineteenth-century court. D’Aniello proposes the [...]