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YMC, You Must Create, is a British brand for men and women, founded by a well-defined stylistic idea of Fraser Moss and Jimmy Collins in 1995. The claim "you need to create", the logo's acronym, was borrowed from the motto of the industrial designer Raymond Loewy. YMC takes inspiration from [...]

Yohji Yamamoto

Yohji Yamamoto is a Japanese designer who debuted in Tokyo in 1972 with "Y's", his first collection. Considered a reference point for a new generation of avant-garde fashion designers, Yamamoto, known as “the King of deconstruction", moved to Paris with his childhood friend Rei Kawabuko, the [...]

Yoshi Funabashi

Yoshi Funabashi is a clothing brand specializing in outerwear for men and for women. The designer was born in Nagasaki, Japan, and he began his career working as a freelancer in fashion design. He made his debut in 2003 with his own label although, since 1992, he has been creating apparel with th [...]

Yoshio Kubo

Yoshio Kubo is a menswear brand founded by the homonymous Japanese designer. Kubo, graduated at the Philadelphia University's School of Textile & Science in 2000, has worked for four years at Robert Danes, a brand of haute couture. In April 2004, he returned to Japan to create his own label, p [...]

Yota Toki

Youths in Balaclava

Yuiki Shimoji