Add

Philosophy

John C. Grain founded Add in 1999; the brand produces jackets and lightweight warm down jackets.

Add offers an innovative concept, reinterpreting the outerwear’s structure.

The team of young designer joined the company in the autumn-winter 2006, adding a personal touch to the materials’ mix and assembly techniques, matching fashion and sportswear.

© Images copyright: Add and rightful owners.

Showrooms

Boutiques Add

Typology
Anna
Anna
Anna is a refined women's clothing boutique located in Via del Corso, in the heart of Matera. It all began in the spring of 1959 when Anna Tota, after her studies at Istituto Marangoni in Milan, opened the doors of what it would become over the years, a true institution and a reference point f [...]
Banchetti Sport
Banchetti Sport
Banchetti Sport
Cuccuini Livorno Kid
Cuccuini Livorno Kid
Cuccuini, located in Livorno, Via Ricasoli 45, offers the best collections of apparel, footwear and accessories for children:  Moncler, Polo Ralph Lauren, I Pinco Pallino.
Cuccuini Sportswear
Cuccuini Sportswear
The well-established Cuccuini group opened its first store in 1967, focusing on handbags sale. Today owns several fashion boutique in Livorno between via Ricasoli e via Grande, offering luxury clothing for men and women. The sophisticated spaces are the perfect showcases for established design [...]
Five
Five
E' il 1974 quando in Corso Palestro nel cuore di Brescia, apre le porte l'elegante boutique Five. Situata all'interno di uno splendido palazzo storico affrescato da Lattanzio Gambara, Five accoglie da oltre 40 anni le sue clienti in un ambiente esclusivo e in un'atmosfera sofist [...]
Il Faro Donna
Il Faro Donna
Il Faro Donna is an historic boutique located in in the heart of Avellino, a real reference point since 1975. Cecala Family runs the business activity with a great passion for fashion and innovation, always looking for the coolest new women's trends to be featured in refined displays.Il Faro D [...]
Manari
Manari
Inaugurata nel 1968 e situata in Via Oberdan a Genova Nervi, Manari è una storica boutique, che da oltre 40 anni è un punto di riferimento per una clientela femminile attenta ed elegante. In un ambiente accogliente, Matilde la titolare, propone una selezione di collezioni cl [...]
Mascheroni Moda
Mascheroni Moda
The 1200 mq Mascheroni Moda concept store is located in via Piola 23, Giussano, in the Monza Brianza area. In 1898 founder Carlo Mascheroni carried on the family business in his little shop, working refined and elegant leather saddles, for horses and carriages. From father to son, from saddles to [...]
Mascheroni Sportswear
Mascheroni Sportswear
Mascheroni group boasts three different stores in Giussano, Monza Brianza province, together with an online store with a wide selection of brands to deliver all over the world. Besides its siblings Mascheroni Selleria and Mascheroni Moda, Mascheroni Sportswear features the best collections of [...]
Moretti Boutique
Moretti Boutique
Moretti boutique is a modern multibrands store located on Via Tricolore in Spirano that, for more than 50 years, has been representing a reference point for a demanding and refined clientele who is looking for a specific luxury fabric, an elegant shirt or the perfect ceremony dre [...]