Add

Philosophy

John C. Grain founded Add in 1999; the brand produces jackets and lightweight warm down jackets.

Add offers an innovative concept, reinterpreting the outerwear’s structure.

The team of young designer joined the company in the autumn-winter 2006, adding a personal touch to the materials’ mix and assembly techniques, matching fashion and sportswear.

Showrooms

Boutiques Add

Cuccuini Livorno Kid
Cuccuini Livorno Kid
The Best Shops
Cuccuini Livorno Kid The Best Shops
Cuccuini, located in Livorno, Via Ricasoli 45, offers the best collections of apparel, footwear and accessories for children:  Moncler, Polo Ralph Lauren, I Pinco Pallino.
Cuccuini Sportswear
Cuccuini Sportswear
The Best Shops
Cuccuini Sportswear The Best Shops
The well-established Cuccuini group opened its first store in 1967, focusing on handbags sale. Today owns several fashion boutique in Livorno between via Ricasoli e via Grande, offering luxury clothing for men and women. The sophisticated spaces are the perfect showcases for established design [...]
Dei
Dei
Dei
DEI is located in the central Borgo Stretto, under the loggia of the historic Palazzo Poschi. The store spread over 230 mq proposing apparel and accessories collections for women of the best fashion brands:  Rick Owens, Martin Margiela, Golden Goose, Paul Smith. The stunning vaults and five w [...]
Donne Vincenti
Donne Vincenti
Donne Vincenti
Donne Vincenti is a well-known boutique located at 10 Via Vittorio Emanuele, in the heart of Alba. From 1963 has been a reference point for women of different age and needs, by a constant research in the fashion field in order to deliver them the ultime in fashion trends. Inside are showcased [...]
Five
Five
Five
E' il 1974 quando in Corso Palestro nel cuore di Brescia, apre le porte l'elegante boutique Five. Situata all'interno di uno splendido palazzo storico affrescato da Lattanzio Gambara, Five accoglie da oltre 40 anni le sue clienti in un ambiente esclusivo e in un'atmosfera sofist [...]
Gennaro Abbigliamento
Gennaro Abbigliamento
Gennaro Abbigliamento
For three generations Gennaro Abbigliamento has been representing a reference shopping destination on Via Santo Stefano, in the heart of Buja, Udine province. The boutique is spread over two different floors with twelve wide shop front windows showcasing elegant and sportswear collections [...]
Il Faro Donna
Il Faro Donna
Il Faro Donna
Il Faro Donna is an historic boutique located in Corso Vittorio Emanuele II in the heart of Avellino, a real reference point since 1975. Cecala Family runs the business activity with a great passion for fashion and innovation, always looking for the coolest new women's trends to be featur [...]
Il Sellaio Young
Il Sellaio Young
The Best Shops
Il Sellaio Young The Best Shops
Il Sellaio Young offers apparel, footwear and accessories for women; the store, located in Casatenovo,  via San Giacomo 2, aims at a younger target.  The brand revelation MSGM, Golden Goose Deluxe Brand sneakers and Duvetica down jackets are available in the store.
L'Incontro Donna
L'Incontro Donna
The Best Shops
L'Incontro Donna The Best Shops
L'Incontro is a reference for shopping in Modena. In 1977 the group opened the womenswear boutique, in via Castelmaraldo and in 1982 the menswear boutique in close to the Cathedral. Stores are distant from each other for space and time but they carry on the same philosophy, focus on innovation, re [...]
L'Incontro Uomo
L'Incontro Uomo
The Best Shops
L'Incontro Uomo The Best Shops
L'Incontro is a reference for shopping in Modena. In 1977 the group opened the womenswear boutique, in via Castelmaraldo and in 1982 the menswear boutique in close to the Cathedral. Stores are distant from each other for space and time but they carry on the same philosophy, focus on innovation, re [...]