Add

Philosophy

John C. Grain founded Add in 1999; the brand produces jackets and lightweight warm down jackets.

Add offers an innovative concept, reinterpreting the outerwear’s structure.

The team of young designer joined the company in the autumn-winter 2006, adding a personal touch to the materials’ mix and assembly techniques, matching fashion and sportswear.

© Images copyright: Add and rightful owners.

Showrooms

Boutiques Add

Typology
Newton
Newton
E' il 2009 quando viene inaugurata la prima boutique Newton, in Via Mazzini, una delle vie storiche del ghetto ebraico di Ferrara. Lo spazio è caratterizzato da un design minimal chic, ed è riuscito rapidamente a importsi come punto di riferimento per lo shopping al femminile, grazie [...]

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