Add

Philosophy

John C. Grain founded Add in 1999; the brand produces jackets and lightweight warm down jackets.

Add offers an innovative concept, reinterpreting the outerwear’s structure.

The team of young designer joined the company in the autumn-winter 2006, adding a personal touch to the materials’ mix and assembly techniques, matching fashion and sportswear.

© Images copyright: Add and rightful owners.

Showrooms

Boutiques Add

Typology
Rinascente
Rinascente
La Rinascente is a famous department store located in Piazza Duomo, the heart of Milan, with ten floors dedicated to menswear, womenswear, children, footwear, jewelry, underwear, home, perfumes and make-up, hi-tech, books. The top floor presents an amazing terrace with a stunning city view, a resta [...]

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