Chicchi Ginepri is an established Milan-based multibrand shops group that boasts four different apparel boutiques: two of them on Viale Murillo, respectively dedicated to men and women, and other two exclusively focused on womenswear, on Via Manin and Piazzale De Agostini.
The first boutique was founded on Viale Murillo in 1968, where young founder Chicchi and her mother took their first steps in the fashion world; in 1985, with the inauguration of the second store, the company changes its name from Mac 23 to a more represenative Chicchi Ginepri.
Over the years it gains more and more visibility and in 1990 expands with a new shopping reference in Piazza De Agostini.
Today the company is run by her son Augusto Ginepri, who reaches a new success level in 2000 with the opening of the uber-refined store on Via Manin, in the heart of Milan, hosting womenswear collections with a modern and vintage style reflecting the soul of the store itself, from brands such as Aspesi, Ma'Ry'Ya, Lamberto Losani, Equipment and Carmina Campus.
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