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YMC

YMC, You Must Create, is a British brand for men and women, founded by a well-defined stylistic idea of Fraser Moss and Jimmy Collins in 1995. The claim "you need to create", the logo's acronym, was borrowed from the motto of the industrial designer Raymond Loewy. YMC takes inspiration from [...]

Yoana Baraschi

Yoana Baraschi is an american total-look clothing brand for women characterized by feminine silhouettes with bohemian embellishments and intricate embroideries. Designer Yoana Baraschi, born in Bucharest, Romania, was immersed in art and style and culture from a very early age. Raised in a family o [...]

Yohji Yamamoto is a Japanese designer who debuted in Tokyo in 1972 with "Y's", his first collection. Considered a reference point for a new generation of avant-garde fashion designers, Yamamoto, known as “the King of deconstruction", moved to Paris with his childhood friend Rei Kawabuko, the [...]