Seven was founded by Peter Koral in Los Angeles, 2000, and it is a Californian company of "premium" jeans, specialized in deluxe-basic denim in for men and women.
It starts with the women line to diversify its product range with men denim, sportswear and accessories.
Seven follows research to reach the perfect denim fit, suitable for everybody; from the ultra-slim fit straight leg, to comfort "wide LEG" and American "bootcut" style.
Seven “Black line” is the young line; it takes inspiration from the most important “dark ladies” and it also proposes items for a greater target as tops, t-shirts, chic jersey and cashmere sweater, denim corsets.
Tailoring jeans are realized with particular dyeing and finishing Italian and Japanese techniques ; they also have an extreme attention to finishes, as the trousers back-pocket with "squiggle", coloured details.
American celebrities love this fashion brand and it has also collaborated with famous designers as Azzedine Alaia, Zac Posen and Emilio Pucci, creating a kaleidoscopic mini collection.