Philosophy
AI-Riders On The Storm is the new brand designed by John Bean in partnership with Comei & Co.
The brand produces jackets and down jackets; it takes inspiration by superheroes, a real popular trend in movie and TV.
Looking at these jackets, it seem to see a legend of comics, due to the ergonomic hood, designed to avoid the cold, fully closed, covering the face.
AI-Riders On The Storm's jackets follow body’s movements; mirrors or transparent lens are applied on the hood, allowing to see.
The brand uses super light materials and bold colours in order to create a strong visual impact.
The director Massimo Volta created two short films, fun and quirky, exclusively for the web for the launch campaign, inspired by the superheroes mania.
© Images copyright: AI-Riders On The Storm and rightful owners.
