White Mountaineering

Philosophy

White Mountaineering is a Japanese clothing "outdoor" brand dedicated to contemporary man who loves a simple style, full of verve and hi-tech innovation, far from the fashion’s excesses.

Yosuke Aizawa, formerly at Comme des Garcons, founded the brand in 2006; the designer is inextricably linked to the theme of the mountain, as the brand’s name reveals, and each season he develops collections with originality, great skills, vibrant colour, patterns, patchworks and technical fabrics.

With a special focus on experimentation and technological research, Aizawa creates functional collections with an imaginative and cosmopolitan spirit, designed for sports and outdoor life, combining mountaineering garments, street style and workwear. 

White Mountaneering proposes jackets, waterproof Gore-Tex coats, dresses, shirts suitable for low altitudes, up to the matching accessories including hats, colourful wool socks, snow boots.

The brand has recently collaborated with Porter and Timberland, proposing footwear and accessories collections, with an extreme attention to colour combinations, materials, according to the original brand’s designs.  

© Images copyright: White Mountaineering and rightful owners.

Showrooms

Boutiques White Mountaineering

Typology
H.Lorenzo Men
H.Lorenzo Men
H.Lorenzo is an avant-garde multi-label fashion retailer operating three boutiques in the Los Angeles area specializing in one of kind designers for men and women. With over 25 years of fashion retailing under his belt, Lorenzo Hadar has continuously focused on seeking out unique and progressive des [...]
Michele Inzerillo
Histores
Michele Inzerillo Histores
Michele Inzerillo boutique is a reference point for elegant and refined men, who appreciate quality fabrics and refined details. The careful selection of fabrics and colours, cut’s precision, the attention on precious tailor seams characterize Inzerillo items, mixing traditional features and [...]
Restir Boutique
Restir Boutique
Located in the city’s Roppongi district as a creative melting pot where photographers, architects and art directors gather and exchange ideas,  Restir is an immersive retail experience set across three floors, each with its own product offering and visual identity. Combining internation [...]
18montrose Glasgow
18montrose Glasgow
18montrose is a multibrand concept store located in Glasgow, Scotland, Nottingham and London. Their stocking provides a veritable array of sportswear and menswear modern collections. Based on the city’s Montrose Street inside a Georgian building, the 300 sqm Glasgow flagship location&nbs [...]

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