White Mountaineering

Philosophy

White Mountaineering is a Japanese clothing "outdoor" brand dedicated to contemporary man who loves a simple style, full of verve and hi-tech innovation, far from the fashion’s excesses.

Yosuke Aizawa, formerly at Comme des Garcons, founded the brand in 2006; the designer is inextricably linked to the theme of the mountain, as the brand’s name reveals, and each season he develops collections with originality, great skills, vibrant colour, patterns, patchworks and technical fabrics.

With a special focus on experimentation and technological research, Aizawa creates functional collections with an imaginative and cosmopolitan spirit, designed for sports and outdoor life, combining mountaineering garments, street style and workwear. 

White Mountaneering proposes jackets, waterproof Gore-Tex coats, dresses, shirts suitable for low altitudes, up to the matching accessories including hats, colourful wool socks, snow boots.

The brand has recently collaborated with Porter and Timberland, proposing footwear and accessories collections, with an extreme attention to colour combinations, materials, according to the original brand’s designs.  

Showrooms

Boutiques White Mountaineering

Typology
H.Lorenzo Men
H.Lorenzo Men
H.Lorenzo is an avant-garde multi-label fashion retailer operating three boutiques in the Los Angeles area specializing in one of kind designers for men and women. With over 25 years of fashion retailing under his belt, Lorenzo Hadar has continuously focused on seeking out unique and progressive des [...]
Restir Boutique
Restir Boutique
Located in the city’s Roppongi district as a creative melting pot where photographers, architects and art directors gather and exchange ideas,  Restir is an immersive retail experience set across three floors, each with its own product offering and visual identity. Combining internation [...]
18montrose Glasgow
18montrose Glasgow
18montrose is a multibrand concept store located in Glasgow, Scotland, Nottingham and London. Their stocking provides a veritable array of sportswear and menswear modern collections. Based on the city’s Montrose Street inside a Georgian building, the 300 sqm Glasgow flagship location&nbs [...]
18montrose Nottingham
18montrose Nottingham
18montrose is one of the latest additions to the UK’s retail landscape, a multibrand concept store located in Glasgow, Scotland, Nottingham and London, stocking a veritable array of sportswear and menswear contemporary collections. The Nottingham boutique offers some of the most sou [...]
221 Restir Omotesando
221 Restir Omotesando
221 Restir is the concept store where to experience the latest fashion in Tokyo. It offers a wide range of cool products for men and women. You can find there remarkable new hyped brands from main Asian fashion cities such as Tokyo, Seoul, Hong Kong.The goal of this shop is to provide fresh and exci [...]
Another Lounge
Another Lounge
Opened in 2003, Another Lounge is a store located in the Japanese city of Nagano, north of Tokyo. As its name already announces, Another Lounge is a welcoming space where you can enjoy a refined selection of clothing and accessories collections for men and women in a relaxed way.
Antic Boutik
Antic Boutik
Opened in 1997, Antic Boutik is a boutique located in the heart of the old town of Nice on the French Riviera. A space that offers a selection of contemporary and streetwear collections from international brands such as Common Projects, Comme des Garçons Play, Norse Projects, Wings + Horns, [...]
Assin
Assin
The first  Assin store was inaugurated in 2004 in Melbourne to which the Sydney store was added in 2008.Inside the two modern and refined shops, you can find clothing and accessories collections for men and women.    
Balios
Balios
Located in the Japanese city of  Kitakyushu, in the prefecture of  Fukuoka,  Balios has been selecting collections of international brands such as Dsquared2, MSGM, Y-3  and  Tatras for over 30 years.   
Bodega
Bodega
Bodega is a one-of-a-kind underground shoe and clothing store located in Clearway Street, Boston, inaugurated in May 2006. Today is one of the most famous and copied sneakers boutique in the world, thanks to its clever product selection that boasts brand such as Adidas, Supra and Stone Is [...]