Theory proposes apparel collection for men and women with a focus on basic and sober knitwear.
The brand was founded in 1997 and it offers comfortable, versatile and modern collections, made of light fabrics and yarns like cashmere.
The brand has always highlighted simple and plain designs in order to create the best garments for the current working life.
Theory offers a wide range of trousers, fit shirts are matched with the passé-partout blazers.
The virgin wool ultralight cardigans, sweaters, dresses and round neck shirts made jersey worked to frame, t-shirts in bold colours, striped "V" neck and raglan sleeves shirts are the “must” in the Theory collections.