Theory

Philosophy

Theory proposes apparel collection for men and women with a focus on basic and sober knitwear.

The brand was founded in 1997 and it offers comfortable, versatile and modern collections, made of light fabrics and yarns like cashmere.

The brand has always highlighted  simple and plain designs in order to create the best garments for the current working life.

Theory offers a wide range of trousers, fit shirts are matched with the passé-partout blazers.

The  virgin wool ultralight cardigans, sweaters, dresses and round neck shirts made jersey worked to frame, t-shirts in bold colours, striped "V" neck and raglan sleeves shirts are the “must” in the Theory collections.

Boutiques Theory

Brown Thomas Dublino
Brown Thomas Dublino
Brown Thomas Dublino
Brown Thomas Group owns four shops in Ireland and the Dublin flagship store is in Grafton Street, the heart of the city. Brown Thomas offers a selection of clothing, shoes and accessories collections for men, women and children, and also several departments dedicated to cosmetics, perfumes, jewell [...]
Donne Concept Store Cagliari
Donne Concept Store Cagliari
Donne Concept Store Cagliari
  Donne Concept Store is a reference shopping destination for sophisticated women in Sardinia region born by serendipity and a love for 40s-50s allure, boasting two boutiques in Cagliari, one in Portocervo and another one inside Forte Village Resort, all characterised by a mix of&nbs [...]
Donne Concept Store Forte Village
Donne Concept Store Forte Village
Donne Concept Store Forte Village
Donne Concept Store is a reference shopping destination for sophisticated women in Sardinia region born by serendipity and a love for 40s-50s allure, boasting two boutiques in Cagliari, one in Portocervo and another one inside Forte Village Resort, all characterised by a mix of e [...]
Donne Concept Store Porte Cervo
Donne Concept Store Porte Cervo
The Best Shops
Donne Concept Store Porte Cervo The Best Shops
  Donne Concept Store is a reference shopping destination for sophisticated women in Sardinia region born by serendipity and a love for 40s-50s allure, boasting two boutiques in Cagliari, one in Portocervo and another one inside Forte Village Resort, all characterised by a mix o [...]
Espace Cannelle
Espace Cannelle
Espace Cannelle
Opened in 1988, Espace Cannelle is an elegant womenswear boutique located in the Arcadas of Estoril, one of the prettiest and most charming places in the area, with a view looking at the Casino Gardens.   It is a contemporaneous space with an area of 350 square meters on three floors; two for [...]
Jeurissen
Jeurissen
Jeurissen
Not just a simple fashion place. Jeurissen has a name in the Belgian fashion industry. Already for 4 generations they stand for quality, service and professional advice, always on the outlook for the best collections in Paris, Milan and New York. A lot of time is spent on fashion shows, showrooms an [...]
Knilli Herren & Damen
Knilli Herren & Damen
Knilli Herren & Damen
Knilli Herren & Damen is one of the most historic clothing companies in Graz and for more than 75 years offers a selection of the best brands of clothing for men and women. Knilli, with the ambition to continuously keep an eye on new trends, proposes brands such as Ermenegildo Zegna,& [...]
Le Noir Conegliano
Le Noir Conegliano
Le Noir Conegliano
Since 1969 boutique multibrand Le Noir has been developing the concept of exclusive elegance and luxury, mixing haute couture with bohemian luxe, prestigious and sophisticated collections with sparkling young and emerging designers. Today Le Noir boasts two beautiful boutiques, located in [...]
Le Noir Treviso
Le Noir Treviso
The Best Shops
Le Noir Treviso The Best Shops
Customers’ continuity and affection are very important values for Le Noir; they purchase with fun, diving into a sea of ​​energy and positivity. Shopping experience is important to like oneself, but the strength point are definitely proposals and Le Noir is be able to understand the wide [...]
Luisa World
Luisa World
Luisa World
Luisa World opened its first store in 1975 and it quickly became synonymous with elegance and innovation, thanks to the eclectic mix of labels proposed. Today with the multi-brand stores in the districts of Kolonaki and Kifissia in Athens and one in Mykonos, Luisa World is a name of absolute refere [...]