Philosophy
Wood’d is an italian lifestyle brand of wooden accessories founded in January 2012 by creativity and productive skills of two brothers, Andrea and Stefano Aschieri.
The idea comes from the need to create something together, starting from the know-how that has been characterizing their family’s business for 40 years, aiming to produce wooden accessories for fashion industry.
What keeps Wood’d running is the co-operation between traditional and innovative production methods, taking care of any single aspect of the product, from its first drawings to the communication process.
Inspired by the purity of geometry, Wood’d tried to adapt it to the strength of their materials.
The result is a set of geometric patterns and designs, laser cutted and hand-finished to create movement and depth to all their accessories.
Wood’d iPhone covers gave the chance to the brand to be recognized for its work in Europe, Japan and Korea.
The offer now includes covers, bracelets, perfumes, docking stations and wooden hi-tech accessories.
The brand is distributed in the most important stores such as Excelsior Milano, Brian&Barry, La Rinascente, Colette and Beams.
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