Philosophy
D-ID is an american premium denim brand, inspired by the timeless freedom of the American West, the iconic beauty of cinema, and the effortless style of Paris, emboding the beauty and independence that is true luxury.
Creative Director Jimmy Taverniti draws D‐ID’s roots from three cities, New York, Los Angeles and Paris. Melding East Coast edge, West Coast ease, and Parisian refinement, D‐ID offers a subtle and sophisticated approach to premium denim, evolving trends by applying innovative techniques to classic silhouettes.
While the fits are basic, the details are anything but. The standout element is a diamond‐stitched, or “diamant,” quilting technique, providing untreated blue denim with tactful texture, and giving coated black jeans the illusion of quilted leather.
High quality Japanese and Italian denim are seen in cream, traditional blue, and over dyed black, with subtle distressing found on select styles. Garment dyes and flocking are used, as are transparent coatings, adding a slight sheen when applied over subtle prints and double dyed styles.
Rounding out the selection are traditional jeans and biker‐style jackets, featuring the same “diamant” quilting and flocking techniques, creating a “total denim” look when paired together.
Made in the USA, the collection is sold in selected boutiques.
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