Philosophy
Wrangler is one of the most iconic american denim brand for everyday performance, designed to fit the needs of the people wearing it.
Wrangler was launch in 1947 in Greensboro, North Carolina, on a platform of innovation and an idea to create the best-possible jeans, jackets and shirts for cowboys and rodeo use; today the company is still committed to improving the everyday functionality of its items and therefore making a huge and positive difference.
Original designs and details are mantained to add functionality: flat rivets that wouldn’t scratch your saddle, watch pockets, felled seams for a more comfortable cowboy ride, still remain vital today but adapted to modern looks and needs: durability, authenticity and style.
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