Philosophy
In 1865, with only 100$, John B. Stetson founded the famous John B. Stetson Hat Company, the legendary american hat brand icon of the XIX century adventurous spirit.
A year later the now famous "Boss of the Plains" hat was born and the name Stetson was on its way to becoming the mark of quality, durability, innovation and beauty.
John B. Stetson was trained by his father, a master hatter, and applied his skills and knowledge to a trade that, at the time, was not held in high regard, building one of America's most well-known and successful businesses.
The longevity and history of the John B. Stetson Company is based on innovation, quality and ability to design new hat styles for fashion and function.
Today the Stetson hat factory in Garland, Texas, is one of the largest in the country and produces a line of hats in hundreds of different styles and colors.
In spite of this size, however, classic styling and premium quality remain as the driving forces behind each hat.
Stetson is the standard in hats, the essence of the spirit of the West and a part of its history, but at the same time it has been able to evolve through the use of innovative materials, such as Vita Felt and remains icon of elegance and comfort.
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