Philosophy
Ainea is the name of a new total-look brand of trendy and contemporary clothing for men and women designed by a creative team of the industrial textile company Lanificio Becagli.
Built around constant experimentation, Ainea is the ambition to provide a vision, a strategy and a totally new methodology to fashion collections, in a world radically changed by the Internet and the global market.
Every season Ainea is willing to recover and innovate one of the treasures of the textile workshop of Lanificio Becagli: playing with the inner structure of the raw materials to create unusual structures and patterns, so to grant new meanings and unexpected aesthetic results to the textiles.
The final result mixes high performance characteristics - as water-resistant, 2-side elasticity, fast-drying, color stability - with urban and glamourous look.
Ainea is based on a pure Made in Italy manufacturing. Techniques, production timing and delivery are aimed at markedly change the traditional seasonality of the past.
Throughout the year special projects and capsule collection will be designed in collaboration with retail and e-commerce with a product dynamic targeting uninterrupted new propositions for contemporary consumers.
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