Philosophy
JuJu shoes is a British brand of shoes and rubber boots.
The brand was founded by Rushton Schafer in 1986 who produced injection sandals; these sandals were soon nicknamed "jelly shoes", because of their soft and jelly-like finishes, which were perfect for the beach.
JuJu shoes proposes classic designs with a contemporary twist, always producing fun and comfortable footwear; the unique jelly mix is enriched with glitter and colors.
Products and materials are made in UK and they are 100% recyclable, so that they can be transformed into new items.
JuJu shoes has been able to propose a beach rubber sandal, enriched with and fashionable colors and soft materials.
Jelly shoes are a real "must have" in UK, available in the most popular boutiques and department stores.
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