Philosophy
G-Star is a clothing brand, established in 1989, specializing in denim, well-known worldwide for its innovative and cutting edge style.
The brand creates new designs to expand its stylistic boundaries, focusing on washing and always considering fabrics’ characteristics.
Collections main products are denim, but the brand proposes several garments with attention to detail and a strong identity.
Brand products are eco-friendly, in fact they are manufactured with reduced environmental impact.
The brand has always been considered a fashion pioneer; “Raw denim", launched in 1996 have revolutioned the world of jeans, giving a new appeal to the brand with its original products.
In 2008 G-Star has introduced a line of organic denim, and the next year it launched a new organic Collection, the Organic Raw.
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