Philosophy
Da.d is an italian total-look clothing and shoes brand for him and her, a collection of sophisticated pieces of high quality and precision, reflecting the wearer's personality.
The brand is born in 2010 from an idea of Cristian Cicliamino, an extroverted fashionista, inspired by the constant observation of new trends and metropolitan contexts and driven by the lust for innovative and original pieces.
Mixing different styles, Da.d offers refine garments made of essential lines and a strong character, with an eye towards details and quality.
The focus is on the cutting, unusual and peculiar, but also on tight and oversize volumes and on the attentive selection of materials, strictly made in Italy, as well as the production.
The color palette chooses natural and basic tones that give way to incursion of brilliant, full and fluorescent shades.
Raw-edged and asymmetrical cardigan and sweaters, maxi-shirts embellished by studs, unexpected skirts and masculine pants for her: the result is a confident, up-to-date and versatile urban-reloaded style.
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