Philosophy
G.Guaglione is a women's and men's total-look clothing brand inspired by laid- back couture that favors Sixties sculptured silhouettes, boxy jackets with big buttons and little dresses.
Gianni Guaglianone was born in Italy into a tailoring family and, after graduating from the Royal College of Art in London, he formed his fashion aesthetic working for labels Donna Karan, Cerruti and Max Mara.
After going solo with a men’s wear line in 2001, London-based Guaglianone decided to channel his tailoring expertise into women’s wear, unveiling his first collection for fall 2005, produced by an apparel manufacturer based in Vicenza, Italy.
Since starting his own label, Guaglianone has won awards such as the International Design Award, Paris Capital de la Creation and gained worldwide stockists.
Nothing too institutional, but versatile and universal styles create an understated look that the wearer should personalize.
Graphic proportions play on contrasts with evening fabrics that aren’t conventionally used for blouses and coats, inspired by art such as Picasso’s Cubism.
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