Philosophy
Onitsuka Tiger is a well-known brand, above all for its striped sneakers characterized by bold colours and high-impact, which have become a must among the youngest people.
Kihachiro Onitsuka founded the brand in 1949 with the aim to promote the vital, healthy and energetic values of sport.
Initially Onitsuka improved baseball shoes , thanks to a special suction cup sole, called "Suction Cup Sun"
Later the Japanese company created different sneakers, making the history of the sport; the “Nippon 60” design, created for Olympics in Rome in 1960, the “Runsparks” suitable for every kind of surface.
The "Mexico Lines" stripes sneakers, launched during the Olympic Games of 1968, have consecrated the brand.
In 1977, the brand becomes ASICS whose acronym means "anima sana in corpore sano - healthy soul in a healthy body".
The company is still a reference point for athletes; it produces equipment and clothing which can optimize the performance and safeguard against injury, and also it promotes the most important sport events and the greatest athletes.
© Images copyright: Onitsuka Tiger and rightful owners.
