Philosophy
Aimo Richly brand is considered a reference point for the men and women's knitwear.
The company was launched in Lugano, in 2009, after the meeting between Ws Fashion and the designer Alberto Incanuti, with a clear concept; a garment can merge with the wearer personality.
Not surprisingly, the designer’s personality merges with the textures and materials, disappearing in the background.
The brand looks for innovation thanks to new techniques and materials processing, applied to fabrics such as merino wool or cashmere, next to unexpected materials.
Alberto Incanuti’s collection express a need for authenticity, Aimo Richly is aimed for those who appreciate the uniqueness of contradictions, with a desire to dare.
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