New Balance

Philosophy

New Balance is an athletic footwear brand for men, women and kids.

It is popular for running shoes available in several designs and widths for a perfect fit and an optimal performance.

Products are available for both professional athletes and amateurs.

New Balance was founded in 1906 by William Riley in Boston, producing arches and anatomic supports for workers who spend a lot of time standing up. Later it becomes an international global sportswear company.

The brand with the "N" logo proposes hi-tech shoes for running, basketball, tennis, vintage and retro shoes with rubber soles, designed to provide an excellent cushioning, stability and support.

The label has developed NB Graphite Rollbar, a system for stress absorption during training to limit lower joints damage due to impacts.

New Balance is the technical sponsor of several competitions and it supports "Race for the Cure," a charity marathon against breast cancer, creating a collection of shoes, t-shirts, polo shirts, cotton and hi-tech fabric sweaters.

© Images copyright: New Balance and rightful owners.

Showrooms

Blender Agency, Marco Fonti Showroom, Unique Showroom

Boutiques New Balance

Places

Typology

La Ferramenta

La Ferramenta in Via delle Moline a Bologna è uno store di riferimento per lo streetwear e per gli amanti delle sneakers.

One-Off Donna

Inaugurated in October 2018, ONE-OFF is the result of an important partnership between Folli Follie and G&B, a prestigious fashion retailer in Brescia. The women’s boutique, designed by Dimore Studio, spreads over five floors and offers an exclusive selection of ready-to-wear, accessories [...]

One-Off Men

At the end of Via Gramsci in Brescia, you will find the ONE-OFF Men’s boutique. Designed by the prestigious Baciocchi Associati studio, the boutique is entirely modular, featuring a modern style inspired by metropolitan and contemporary environments. The men’s store is a young and stim [...]

Papini Catania

The Best Shops

Papini Catania The Best Shops

Rose & Born

Rose & Born is a clothing and accessories store for men, located in the business district of Stockholm. Since 1989, has always offered a refined selection of refined brands, in order to propose a unique choice and individual style. Four simple words sum up the unique style of Rose & Born: [...]

Sotf Forte dei Marmi

Inaugurato nel 2020 a Forte Dei Marmi il terzo negozio SOTF porta la ricercata selezione di sneakers arricchita dal design minimal e futuristico nella riviera toscana. Acronimo di Store Of The Future, SOTF è un progetto nato nel Settembre 201 [...]

Special Milano

Dal 2008, Special Milano in Corso di Porta Ticinese a due passi da Piazza XXIV Maggio e dal Naviglio, è un punto di riferimento per tutti gli sneakers addicted e i "malati" di basket! Un'ampia selezione dei migliori marchi e molte limited e special edition. Per entrare nel ne [...]

Susi Store

The Best Shops

Susi Store The Best Shops

Susi Store è una moderna ed esclusiva boutique situata in Via XXI Aprile angolo Via Umberto I a Latina, che propone un mix di designer d’avanguardia e marchi storici della moda per uomo e donna. E' il 1964 quando viene inaugurato il primo punto vendita Susi dalla famiglia Pi [...]

The Next Door Baroncelli

Inaugurated in 2006, theNextdoor is a refined prêt-a-porter store for men located on 5 Rue Folco de Baroncelli, in a space that for about 30 years belonged to a pharmacist and English tea merchant that has retired leaving there all the original wooden furniture made by a carpenter in Bristol. [...]

The Sneaker Shop

Un ambiente modulare realizzato dagli architetti di StorageMilano, caratterizzato da un mix di materiali, luci e piani inclinati, che danno vita ad uno spazio dinamico e funzionale. Questo e molto di più è The Sneaker Shop a Cattolica. Il concept nasce da una radicata e profonda pass [...]