Philosophy
New Balance is an athletic footwear brand for men, women and kids.
It is popular for running shoes available in several designs and widths for a perfect fit and an optimal performance.
Products are available for both professional athletes and amateurs.
New Balance was founded in 1906 by William Riley in Boston, producing arches and anatomic supports for workers who spend a lot of time standing up. Later it becomes an international global sportswear company.
The brand with the "N" logo proposes hi-tech shoes for running, basketball, tennis, vintage and retro shoes with rubber soles, designed to provide an excellent cushioning, stability and support.
The label has developed NB Graphite Rollbar, a system for stress absorption during training to limit lower joints damage due to impacts.
New Balance is the technical sponsor of several competitions and it supports "Race for the Cure," a charity marathon against breast cancer, creating a collection of shoes, t-shirts, polo shirts, cotton and hi-tech fabric sweaters.
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