Care Label was launched in 2007 after the meeting between Leopoldo Durante, an Italian designer with twenty years of experience and Lapo Elkann, a real trend hunter.
Brand’s strenght point are care, attention and respect.
The name Care label plays on the double meaning of careful brand /care label.
"Care" is in the search of the best quality raw denim, materials and attention to detail.
The brand hallmark is the selvage line that customizes the denim's back pockets.
Care label does not focus on a showy logo: in some designs the "paper patch" is covered by a multistriped paper.
Only the long-term use and repeated laundering will reveal the brand’s name printed on the jacron.