Concept
Fashion, lifestyle, art, and research form the basis for our idea of a showroom imagined first and foremost as conceptual interiors that reflect the energies of our current times.
The Old Town project was set up in 2010, in response to the need of Matteo Marucci and Massimo Baccifava, after more than 10 years’ experience in the sector, to merge their vision of fashion inside a space that was welcoming, extremely contemporary, and definitely cool.
Covering more than 900 m², this industrial space is very close to the Conero Natural Park and has been redesigned using a modular wooden structure that manages to recreate a customised dedicated setting for each brand.
The mix of materials, sturdy yet lightweight structure and big visual impact provided by the lighting embrace brands, teams and clients in a continual kaleidoscope of stimuli and colours.
The goal of Old Town Showroom is to develop a primordial approach to fashion made primarily of research, curiosity and freedom of expression, an approach that Matteo and Massimo want to breathe inside this showroom and that they hope is a source of inspiration for all their clients.
© Images copyright: Old Town Showroom and rightful owners.
