Concept
Inaugurated in September 2016 on Via Tornabuoni, one of the most elegant and exclusive streets of Florence, Sotf is a modern and innovative concept store entirely dedicated to the best senakers and premium accessories collections of the fashion scene, whose name is born from the acronym of Store Of The Future.
Here men and women will find the most sought after international labels, such as Adidas by Raf Simons, Palm Angels, Y3 Adidas, Golden Goose Deluxe Brand and Le Coq Sportif.
Supported by a revolutionary, hyper-contemporary technology with a minimal, innovative design, the Sotf online platform is conceived to provide an omni-channel shopping experience resulting from a full interaction between in-store and online sales.
© Images copyright: Sotf Firenze and rightful owners.
