Pence 1979

Philosophy

Pence 1979 is an Italian brand founded in 1979; the denim brand was launched during a period in which the process of treating fabrics becomes a trend.

After thirty years, Pence comes back in the fashion industry offering stylish total look that mix tradition and innovation, with a focus on new designs and new manufacturing techniques.

Specializing "dyed" fabrics, Pence marked the fashion business during the 80’s, when dyed cottons and denim garments become "must haves" in the wardrobe of those who choose a casual chic style.

In 2010 Dora Zecchin took over the family company, adding 'Revived' to the brand's name, because is a new interpretation of what was "since 1979."

"Back to the Future" is the core of Pence, that redesigns high quality garment with new techniques, revised and adapted in terms of design, comfort, with a great attention to small details, combining tradition and innovation.

Colorful yarns, according to season, roll on passers pants conferring a discrete and unmistakable signature; the pocket lining unveils a hidden the paper pattern of that pair of trousers.

Passion, curiosity and interest for clothing and their possible transformations are main brand’s values, whose skills have been passed down through generations.

The treatments on garments made of cotton, wool, silk are the main focus of a passionate and skilled team; garments are carefully checked at every manufacturing stage, embellished with handmade dye and unique treatments.

The menswear and womenswear draw inspiration from raw fabrics, featuring  an exceptional attention for details; its typical main feature is craftsmanship, with a  vintage taste: from the fit development, to dyeing and innovative treatments, so that each piece is unique.

As regards menswear Pence proposes vintage jeans in different shades, ranging from beige to gray, denim jackets with inner padding, basic sweaters enriched with stitching, denim shirts embellished with  applications, unstructured blazers and classic cardigan.

Women can choose among basic denim in different shades, skirts and plain sweaters, cardigans, padded parkas and wool jackets with refined prints.

Pence frees the denim from its sporty mood, proposing versatile outfit, sexy and chic, thanks to a wide range of skirts, trousers, shorts, shirts and jackets.

After one hundred and forty years denim, even if torn, washed out, dark and vintage, it’s still a super trendy and fashionable choice and it is the main character of Pence, a "contemporary casual" clothing brand with a great leadership in dyed fabrics. 

Among the more glamorous items: the sleeveless denim jacket jeans with denim details, patches, and a printed paradise bird on the back, the washed denim shorts, with embroidered daisies, enriched with bright stones.

© Images copyright: Pence 1979 and rightful owners.

Showrooms

Boutiques Pence 1979

Typology
Airport Boutique Bassano
Airport Boutique Bassano
Airport Boutique inaugurates its first store in the historic center of Bassano del Grappa in 1982, which will be later joined by another boutique in Verona. Costumers are trusted friends, this is why there is such an harmonious atmosphere inside their shops. The boutique offers a selection of [...]
Airport Boutique Verona
Airport Boutique Verona
Airport Boutique inaugurates its first store in the historic center of Bassano del Grappa in 1982, which will be later joined by another boutique in Verona. Costumers are trusted friends, this is why there is such an harmonious atmosphere inside their shops. The boutique offers [...]
Bruna Rosso
The Best Shops
Bruna Rosso The Best Shops
Bruna Rosso group is an important Italian retailer of clothing, shoes and accessories of the best international designers for both men and women. The company was founded in the 40's, selling household linen in the local italian and french market; in few years it became one of the main pla [...]
Magenta Homme
Magenta Homme
Magenta Homme was born on 20 March 2010, in Corso Magenta 45 - Brescia, from the intuition of Fiorentino Lorenzo and Boscaini Alberto, already in the sector for some time, which created the perfect combination between fashion and art. Their intent is to spread ideas, a uniq [...]
Micaletto
Micaletto
Micaletto è una storica boutique situata in Via San Domenico nel centro di Casarano, in provincia di Lecce. Tutto inizia alla metà degli anni '50, quando Gino Micaletto apre le porte della sua bottega dove vende tessuti pregiati, cuciti a mano dai sarti locali. Agli inizi degli anni ' [...]
Nugnes Uomo
The Best Shops
Nugnes Uomo The Best Shops
At 195 Corso Vittorio Emanuele, in  the heart of Trani, Nugnes is an elegant boutique for men, one of the most important in Italy. A sophisticated store, a cozy and elegant lounge, with modern furniture set in an ancient building. Here worldwide gentleman can find the best luxury fashion bran [...]
Penelope 47
Penelope 47
Penelope 47 is multibrand clothing and footwear reference point dedicated to both men and women, located on Via Porta Carratica, in Pistoia offers apparel, shoes and accessories sourced from avant-garde contemporary brands such as Closed, Des Petits Hauts, Grifoni, Semicouture, Woolrich, Robert [...]
Quaranta Man
Quaranta Man
Today with its two boutiques located in the center of the city of Andria, Quaranta showcases the great Italian brands and the ancestral savoir-faire of Italy in the fashion field. It all started in 1988, when  Liliana Quaranta, mother of the current owners, opens the doors [...]
Spazio Donna
Spazio Donna
Spazio represents an important shopping reference in Bra, boasting four boutiques in the city respectively dedicated to womenswear, menswear, kidswear and accessories. Located on central Via Vittorio Emanuele, Spazio Donna is a refined boutique entirely dedicated to the best clothing, sho [...]
The Store Milano
The Store Milano
The Store is a refined two-levels clothing store for both men and women located in Via Solferino, Brera district, in the artistic heart of Milan. From more than 20 years, the polished and neat windows are considered a point of reference for Milan and international coolhunting, thanks to its unique [...]