Philosophy
Pence 1979 is an Italian brand founded in 1979; the denim brand was launched during a period in which the process of treating fabrics becomes a trend.
After thirty years, Pence comes back in the fashion industry offering stylish total look that mix tradition and innovation, with a focus on new designs and new manufacturing techniques.
Specializing "dyed" fabrics, Pence marked the fashion business during the 80’s, when dyed cottons and denim garments become "must haves" in the wardrobe of those who choose a casual chic style.
In 2010 Dora Zecchin took over the family company, adding 'Revived' to the brand's name, because is a new interpretation of what was "since 1979."
"Back to the Future" is the core of Pence, that redesigns high quality garment with new techniques, revised and adapted in terms of design, comfort, with a great attention to small details, combining tradition and innovation.
Colorful yarns, according to season, roll on passers pants conferring a discrete and unmistakable signature; the pocket lining unveils a hidden the paper pattern of that pair of trousers.
Passion, curiosity and interest for clothing and their possible transformations are main brand’s values, whose skills have been passed down through generations.
The treatments on garments made of cotton, wool, silk are the main focus of a passionate and skilled team; garments are carefully checked at every manufacturing stage, embellished with handmade dye and unique treatments.
The menswear and womenswear draw inspiration from raw fabrics, featuring an exceptional attention for details; its typical main feature is craftsmanship, with a vintage taste: from the fit development, to dyeing and innovative treatments, so that each piece is unique.
As regards menswear Pence proposes vintage jeans in different shades, ranging from beige to gray, denim jackets with inner padding, basic sweaters enriched with stitching, denim shirts embellished with applications, unstructured blazers and classic cardigan.
Women can choose among basic denim in different shades, skirts and plain sweaters, cardigans, padded parkas and wool jackets with refined prints.
Pence frees the denim from its sporty mood, proposing versatile outfit, sexy and chic, thanks to a wide range of skirts, trousers, shorts, shirts and jackets.
After one hundred and forty years denim, even if torn, washed out, dark and vintage, it’s still a super trendy and fashionable choice and it is the main character of Pence, a "contemporary casual" clothing brand with a great leadership in dyed fabrics.
Among the more glamorous items: the sleeveless denim jacket jeans with denim details, patches, and a printed paradise bird on the back, the washed denim shorts, with embroidered daisies, enriched with bright stones.
© Images copyright: Pence 1979 and rightful owners.
