Philosophy
The Italian brand Be Positive creates sophisticated sporty shoes: a bit laced-up, a bit boots, but definitely comfortable and trendy.
Stylistic innovation and originality are the essential of Be Positive, based in Ferrara, founded by Luca Benini in 1989, proposing refined sneakers.
Sneakers mix the structure of classic men's footwear with the rubber soles of sporty shoes, leather uppers or vintage suede, plain or patterned, available in a wide range of colours ranging from white, royal blue, bright red up to the boldest shades.
© Images copyright: Be Positive and rightful owners.
