Philosophy
Pam & Arch is a British brand of womenswear, focusing on colourful, young, cheerful, ironic outfits, full of nature-inspired prints.
The Anglo-Indian sisters Pamela and Archana, daughters of a well-known fabrics manufacturer in Mumbai, founded the brand in London, in 2006.
The dreamy atmosphere of Shakespearean comedy inspires the collections, enhanced by bucolic prints, butterflies, flamingos, rabbits, owls, seascapes, the colours of the sky, the sea and earthy shades.
For the colder seasons the brand proposes wool maxipull decorated with naive and childlike patterns, the refined ultralight wool and silk pashminas, worn over the shoulders as shawls, or tied to bags.
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