Philosophy
Giorgio Armani is the main line founded by the popular designer Giorgio Armani in 1975, famous for his "unstructured" jackets, traditional items with a new perspective.
He proposes evening haute couture suits for men and women for formal occasions.
Armani has always looked towards innovation research, decoding traditional shapes with enhancing silhouettes.
Plain lines, modern geometries, traditional and essential shapes, inspired to Bauhaus age, in a well-balanced mix of cuts, embroideries magnificence, dense fabrics, sophisticates patterns and shades, as nude, grey, blue, iris, orange, red, green and purple.
Jumpsuits similar to wrapped dresses, light evening dresses worn with flats, linear blazers with stitched edges, leather jackets with an
used effect, bomber jacket-shirts, men's bicolour laced-up shoes with rope details, curled shorts similar to skirts, checked shoulder shirts with three layers and huge range of mini-skirt.
Macro patterns, micro designs and bold colours meet classic and sporty fabrics as light as satin, taffeta and silk chiffon.
Double covered silk bones, treated denims, treated linen and leather.
Giorgio Armani success was consecrated in 1982, when he appeared on the “Time” cover; forty years later Christian Dior, he was the second designer to get this privilege.
In 1983, "Council of Fashion Designers of America" awarded Armani as "Designer of the Year", from 1985 to 1987 he received the Honours of Commander, Grand Officer and Knight by Italian Republic.
He becomes icon of elegance "tout court", and in 1991 the London "Royal College of Art" gave him a "honoris causa" degree.
Celebrities and personalities choose Giorgio Armani garments, and his refined style is immortalized wearing Richard Gere in the film "American Gigolo". T
he Italian designer, arts lover, has also created several theatre and opera scene costumes.
© Images copyright: Giorgio Armani and rightful owners.
