Philosophy
Issa London is a fashion label created by the Brazilian designer Daniella Helayel in 2001, who created a stylish and glam womenswear for daytime and night, inspired by nature and animals.
Issa London presents elegant and colorful knitwear, trousers, beachwear and accessories, embellished by maxi jewelry, such as snake necklaces, matched with "black & white"garments or “Copacabana” inspired, characterized by simple designs and multicolored butterflies, hummingbirds, zebra patterns, traditional English embroideries and then again rhinestone, feathers and large turquoise sequins, reminding mermaids.
Original designs, with soft and delicate colours, or bright and bolder colors, garments emphasize the silhouette thanks to waist drapes or wide belts.
Total white dresses and pink chiffon mini-dresses which look like fleshy petals, floating peplum dresses and shoulder or neck collar tunics, in ocher and orange, reminding a savannah sunset.
© Images copyright: Issa London and rightful owners.
