Philosophy
The White Briefs is Sweden a loungewear and underwear label for men, women and kids, that stands for timeless quality, minimalistic designs and an eye toward environmental and corporate responsibility.
Designer and founder Peter Simonsson in December 2009 decides to create a high-quality underwear line with an absolutely unique mood.
All his tailored garments are constructed with the highest quality of organic GOTS certified fabrics carefully sourced and selected from local eco-communities, whilst precisely observing sartorial details and versatile usability.
All his clothes are designed for men, women, children who share his profound interest in quality, ethical codes of conduct and who are carefully involved in their own decisions.
The silhouette is chic, composed, albeit with a rough edge, allowing for variations in fit, shape and length. The austere colour palette is loosely inspired by the autumn-like soil of Southern Sweden.
The sleek tees, chinois collar shirting, terry vests, cotton rib long-sleeves and twill pants are matched by crisp poplins, lush flannel pyjamas, fine lightweight wool garments and sturdy interlock jersey.
The White Briefs mantains strict standards, using locally sourced materials to create a very durable product: collections, always centered around a set of timeless classics, extended each season by the involving new materials, fabrics and detailing.
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