Sportmax

Philosophy

Sportmax è un marchio nato nel 1969 e lanciato dall'azienda emiliana Max Mara. Il total look proposto dal brand è destinato alle donne giovani che amano uno stile originale, più informale rispetto alla prima linea della Maison.

La linea Sportmax è nata  dall'idea di Achille Maramotti, presidente e fondatore della società che, intrigato dalla rivoluzione culturale inglese degli anni '60, coglie le novità, i gusti e le tendenze proposte dal movimento giovanile della "Swinging London", e li reinterpreta con successo nelle collezioni Sportmax.

Le collezioni della griffe, si ispirano e catturano i nuovi stili e sfumature della moda internazionale, proponendo una linea dinamica e dalle forme innovative. Tutti i suoi capi sono realizzati con tessuti glamour e ricercati, come cotone, seta impalpabile, raso di lino, alpaca bouclè, cashmere, mikado e doppi cady.

Che il concetto proposto sia "femme d'artiste" o "femme fatale", la donna Sportmax è sempre e comunque una creatura irresistibile in tutte le stagioni, dai cappotti invernali con spalle a martello ai disegni floreali per l'estate, le collezioni sono femminili ed eclettiche.


Showrooms

Boutiques Sportmax

Typology
Angelo Minetti
The Best Shops
Angelo Minetti The Best Shops
Minetti is an important clothing boutique for men, located in Via Roma, in the central Casale Monferrato.  Since 1936 it has been offering the best formal and trendy collections.
Bellettini
Bellettini
The Bellettini company was founded in 1978 with the opening of the first luxury boutique in Cura di Vetralla on Via Cassia, the only connecting road between Rome and Viterbo. The foresight and resourcefulness led them immediately to represent the best fashion brands. To date, Bellettini boutiques [...]
Bellettini Punta Ala
Bellettini Punta Ala
The Bellettini company was founded in 1978 with the opening of the first luxury boutique in Cura di Vetralla on Via Cassia, the only connecting road between Rome and Viterbo. The foresight and resourcefulness led them immediately to represent the best fashion brands. To date, Bellettini boutiques [...]
Bellettini Saturnia
Bellettini Saturnia
The Bellettini company was founded in 1978 with the opening of the first luxury boutique in Cura di Vetralla on Via Cassia, the only connecting road between Rome and Viterbo. The foresight and resourcefulness led them immediately to represent the best fashion brands. To date, Bellettini boutiques [...]
G&B Negozio, Aosta
G&B Negozio, Aosta
G&B Negozio, located in Avenue du Conseils des Commis, Aosta, is a refined and discreet boutique, the perfect showcase where customers can find the most exclusive brands for men and women.
G&B Negozio, Courmayeur
G&B Negozio, Courmayeur
G&B Negozio is located in Via Roma, Courmayeur, in the heart of the popular holiday location in Valle D'Aosta.The refined store proposes the finest selection of the best fashion brands. The boutique is part of the G&B Group, that owns the other stores in Flero, Ponte di Legno, Aosta and Cou [...]
G&B Negozio, Ponte di Legno
G&B Negozio, Ponte di Legno
G&B Negozio, Ponte di Legno is located in Via IV Novembre, along the banks of the Oglio river in the popular holiday town.  Completely renovated in 2009, the shop proposes apparel collections for men, women and children. The cozy boutique presents beautiful larch wood floor and counter. [...]
Nugnes  Woman Temporary Store
Nugnes Woman Temporary Store
  Nugnes is an elegant store, a refined space for the most important womenswear collections of Italian and international designers: Aquilano Rimondi, Dries Van Noten, Phillip Lim, Gio Guerreri.     It is a sophisticated space located at 183 Corso Vittorio Emanuele, in the Tr [...]
Princess Antwerp
Princess Antwerp
Princess is a historic and elegant boutique clothing for women located in Meir in Antwerp, the flagship store of the Group present today in the same Belgian city and also Knokke, also with the stores called Renaissance, Blue and Sketch .
Tozzi Bologna
Tozzi Bologna
Tozzi is a well-established womenswear boutique in Bologna, founded in 1948 and currently run by the third generation. Since 2006, the store has changed location, moving in a former theatre; here the Group rediscovered its original vocation, with several references to movies. Mariella Tozzi leads [...]