Sportmax

Philosophy

Sportmax è un marchio nato nel 1969 e lanciato dall'azienda emiliana Max Mara. Il total look proposto dal brand è destinato alle donne giovani che amano uno stile originale, più informale rispetto alla prima linea della Maison.

La linea Sportmax è nata  dall'idea di Achille Maramotti, presidente e fondatore della società che, intrigato dalla rivoluzione culturale inglese degli anni '60, coglie le novità, i gusti e le tendenze proposte dal movimento giovanile della "Swinging London", e li reinterpreta con successo nelle collezioni Sportmax.

Le collezioni della griffe, si ispirano e catturano i nuovi stili e sfumature della moda internazionale, proponendo una linea dinamica e dalle forme innovative. Tutti i suoi capi sono realizzati con tessuti glamour e ricercati, come cotone, seta impalpabile, raso di lino, alpaca bouclè, cashmere, mikado e doppi cady.

Che il concetto proposto sia "femme d'artiste" o "femme fatale", la donna Sportmax è sempre e comunque una creatura irresistibile in tutte le stagioni, dai cappotti invernali con spalle a martello ai disegni floreali per l'estate, le collezioni sono femminili ed eclettiche.


© Images copyright: Sportmax and rightful owners.

Showrooms

Boutiques Sportmax

Typology
Angelo Minetti
The Best Shops
Angelo Minetti The Best Shops
Minetti is an important clothing boutique for men, located in Via Roma, in the central Casale Monferrato.  Since 1936 it has been offering the best formal and trendy collections.
Antonia Milano
Antonia Milano
It was 1999 when  Antonia Giacinti opened the doors of the first Antonia boutique, born as a small accessories store, and rapidly expanded to include women's clothing too. In 2007, Maurizio Purificato, his partner, inaugurated the store dedicated to men's clothing [...]
Bellettini Cura di Vetralla
Bellettini Cura di Vetralla
The Bellettini company was founded in 1978 with the opening of the first luxury boutique in Cura di Vetralla on Via Cassia, the only connecting road between Rome and Viterbo. The foresight and resourcefulness led them immediately to represent the best fashion brands. To date, Bellettini boutiques [...]
Bellettini Punta Ala
Bellettini Punta Ala
The Bellettini company was founded in 1978 with the opening of the first luxury boutique in Cura di Vetralla on Via Cassia, the only connecting road between Rome and Viterbo. The foresight and resourcefulness led them immediately to represent the best fashion brands. To date, Bellettini boutiques [...]
Bellettini Saturnia
Bellettini Saturnia
The Bellettini company was founded in 1978 with the opening of the first luxury boutique in Cura di Vetralla on Via Cassia, the only connecting road between Rome and Viterbo. The foresight and resourcefulness led them immediately to represent the best fashion brands. To date, Bellettini boutiques [...]
Bernardelli Donna & Uomo
The Best Shops
Bernardelli Donna & Uomo The Best Shops
Research and elegance,  simplicity, and originality. Words that well describe Bernardelli's philosophy. Historical name in the panorama of Italian multibrand boutiques and an absolute reference point in terms of style and research. Mix and match, cheap and [...]
Folli Follie Verona Donna
The Best Shops
Folli Follie Verona Donna The Best Shops
Folli Follie is a one of the most important Italian retail Group, with 8 well-known boutiques located in Lombardia, Veneto and Emilia Romagna. Each boutique is a modern space where natural materials, such as wood and marble, meet  mirrors and metal, every detail is well-finished with a ra [...]
G&B Negozio, Aosta
G&B Negozio, Aosta
G&B Negozio, located in Avenue du Conseils des Commis, Aosta, is a refined and discreet boutique, the perfect showcase where customers can find the most exclusive brands for men and women.
G&B Negozio, Courmayeur
G&B Negozio, Courmayeur
G&B Negozio is located in Via Roma, Courmayeur, in the heart of the popular holiday location in Valle D'Aosta.The refined store proposes the finest selection of the best fashion brands. The boutique is part of the G&B Group, that owns the other stores in Flero, Ponte di Legno, Aosta and Cou [...]
G&B Negozio, Ponte di Legno
G&B Negozio, Ponte di Legno
G&B Negozio, Ponte di Legno is located in Via IV Novembre, along the banks of the Oglio river in the popular holiday town.  Completely renovated in 2009, the shop proposes apparel collections for men, women and children. The cozy boutique presents beautiful larch wood floor and counter. [...]