Philosophy
25th Hour Store is a brand of lingerie for women, designed in Milan and handmade in Istanbul.
Seda Oturan designs this underwear as if it was tailor creations, precious items far from usual routine, devoting a different and sensual vision to the private sphere of each of us.
Lingerie becomes a representative of mood, dreams and expectations with which every day we face a new day.
Flair, determination and passion are undoubtedly the elements that distinguish 25th Hour, the Milan-based company founded in 2011.
All the lingerie proposed by the brand wants to stand out, expressing style and personality, giving to the customer something that goes beyond a trendy underwear.
Bodysuits, shorties, Brazilian thongs, bras and night suits, were born from a mix of lace and luxury inserts which are able to give three-dimensional shapes and enhance the women’s silhouette.
© Images copyright: 25th Hour Store and rightful owners.
