Philosophy
Boy London is a London based brand of underground clothing for men and women.
The brand has win over the world of street style, adopting its the philosophy.
The brand was founded by Stephane Raynor in 1977 and it became an icon during the 80’s, since Warhol, Boy George and Madonna have started to wear it.
Boy London plays the Punk and New Romantic era, becoming a real “must have”.
In 2007 the brand was re-launched in a East London store, Sick, that has reintroduced the brand to this new generation; Boy London is synonymous with rebellion and style, contemporary and very stylish.
The brand backs in vogue in 2007 with its printed tees and tank tops, which represent a typical rebellious aesthetic.
Beloved by celebrities, such as Rihanna, Jessie J, Nicki Minaj, Mia and Cara Delevigne, the brand offers a simple but controversial outfits, proposing basic t-shirts, extra-large skater caps, studded leather jackets and skinny trousers.
Outfits embrace the punk ideals, according to the street fashion standards, conquering the glam culture of this century.
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