Philosophy
Obvious was created in 2011 by Luigi Vavassori.
It is a collection that can be summed up in two adjectives: being spontaneous and contemporary-casual-chic at the same time.
It’s a collection of contemporary, eclectic and non-conformist garments.
The intent of the brand is to move towards a smart casual men's everyday’s apparel collection, where irony always finds its space.
© Images copyright: Obvious and rightful owners.
