Philosophy
So Allure is a total look women's clothing brand made in Italy, that offers trendy and youg apparel for women who wear in a modern and chic way.
The brand was founded in 2009 by its designer, Sonia, to express the inner elegance and charm of women, creating the name of the label from “Allure” and the firts two letters of her name.
All collections of fancy clothes, classic cuts and romantic prints combined with a urban twist, offer the chance to play with contrasts and rock-couture details: playful star printed sweatshirt matched with floral pants, arabesques blended with denim, lace and jewels.
So Allure always offers a wide range of versatile clothes, in cotton, linen, silk or macramè, ideal for any type of situation: from office to club.
© Images copyright: So Allure and rightful owners.
