Philosophy
Graziano Gianelli and Giovanni Santi founded Up to Be, an Italian brand proposing jackets for men and women.
The brand has always been considered, both from a stylistic and commercial point of view, an innovative company; Gianelli and Saints identify their brand as a creative and cutting-edge product, drawing inspiration by a traditional textile culture, enriched with footwear and accessories collections.
Garments are a real mix and match: warm down jackets can be worn as a simple jacket thanks to removable elements.
Sara Capecchi, womenswear creative director, and Nicola Genovese, who leads the menswear, are two young designers who had the chance to launch colourful collections, mixing jackets, duvets and trench coats.
Up to Be offers very functional and easy garments, constantly changing.
These outdoor garments play with shapes and colours, interactions and exchanges, offering a network of overlapping and separable items.
The well-established Gruppo Beste, based in Prato, that the clothing collections of important brands, creates the Up to be outerwear, trendy and dynamic with traditional fabrics.
Up to Be promotes an innovative style using strong colours, such as bright red, yellow ochre, electric blue and green grass.
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