Philosophy
A.P.C. is a French brand of ready-to-wear for men and women, founded by the Tunisian Jean Touitou in 1987.
A.P.C. is the acronym for Atelier de Production et Création, a clothing and accessories collection, known worldwide for its simple and minimalist designs, without showy logos.
The selvedge denim collection is one of the brand’s main product; classic or skinny jeans and mini skirts, very popular among fans of Japanese denim, with trendy cuts and fashionable details.
The A.P.C. fans love its natural denim, delavé in the right place; customers are invited to bring their old denim jeans in the A.P.C. stores, where they will be replaced with a new pair at half price.
The brand eclectic philosophy offers a niche elegance, a urban-casual clothing, easy to wear that mixes luxury knitwear and outerwear, caban jackets, shoes and accessories characterized by a "Parisian chic" aesthetic: the “less is more” approach is so hard to find nowadays.
Fabrics and colours and exceptional and bizarre: black, white, gray, and also vivid tones as magenta, yellow, purple and electric blue.
© Images copyright: A.P.C. and rightful owners.
