Philosophy
Mother Denim is an American luxury brand, specialized in jeans and trousers for women.
Brand was created by Tim Keading and Lela Tillem Becker, two US denim gurus, in October 2010.
Lela was the owner of the first 7 For All Mankind showroom, then she became sales manager for Citizen of Humanity in 2003.
In 2004 Tim started his job as creative director at 7 for All Mankind.
Brand conquers American celebrities, model and actresses such as Cameron Diaz, Jennifer Garner, Alessandra Ambrosio, Annalynne McCord and Whitney Port.
From New York to London, via Hollywood and Chicago, these Made in LA jeans become a must have, loved by young people as their mothers.
Mother Denim joins the dual soul of this brand: young and fresh appeal, sexy-oriented, with the perfect and comfort fit.
Bright colours, eccentric prints feature as basic as avant-garde designs such as boyfriend jeans, skinny, bell-bottoms, shorts and cropped.
No logo, few tears or dyes allow these jeans to maintain a vaguely retro style, despite of the modern and cosmopolitan allure.
© Images copyright: Mother Denim and rightful owners.
