Herno

Philosophy

 

Herno is an Italian casual wear and outerwear brand specialized in rain resistant luxury items for men and women, founded in 1948 by Giuseppe Marenzi.

He opens the historical site of Lesa, on the banks of Erno river, near Novara, creating his collections of men's raincoats.

The river has inspired the brand name, with the initial “H” (from the H2O chemical formula), which underlines the great importance of the water.

Later the company extends its production to raincoat, suits and dresses for women, cashmere coats, with the special detail of the "double-face" process and it conquers the international markets.

Today the company creates tailor and contemporary collections, comfortable, practical with innovative cuts.

They have classic fabrics, precious materials and hi-tech performance.

The brand also produces clothing for important fashion labels as Prada, Louis Vuitton and Ralph Lauren.

Herno presents a wide range of single and double-breasted raincoat and the iconic trench coats are always refreshed in different designs: sporty, chic or urban, from the unstructured vintage rain coat to the glamorous taffeta trench-coat with hand-sewn micro sequins.

New generation coats are “light-tech” thanks to the ultra light and impalpable fabrics, as nylon, polyester and microfiber.

The canvas jackets, waterproof light silk parkas, join the garments collection of  “high-luxe” line.

A capsule collection was born thanks to the collaboration with the designer Neil Barrett; eight ultra light down jacket, which shape the silhouette, meet the sporty style of the famous avant-garde designer.

© Images copyright: Herno and rightful owners.

Showrooms

Boutiques Herno

Typology
La Tenda
La Tenda
LA TENDA Group was founded in Milan in 1985. The boutique is located in via Solferino, in the well-known Brera district, while MARCO LONGONI is situated in via Plinio and FOUR|LA TENDA in via Mario Pagano 69/A. The boutique setting is the result of the great passion and experience of Vittorio Long [...]
Le Noir Conegliano
Le Noir Conegliano
Since 1969 boutique multibrand Le Noir has been developing the concept of exclusive elegance and luxury, mixing haute couture with bohemian luxe, prestigious and sophisticated collections with sparkling young and emerging designers. Today Le Noir boasts two beautiful boutiques, located in [...]
Le Noir Treviso
Le Noir Treviso
Customers’ continuity and affection are very important values for Le Noir; they purchase with fun, diving into a sea of ​​energy and positivity. Shopping experience is important to like oneself, but the strength point are definitely proposals and Le Noir is be able to understand the wide [...]
Level Store
Level Store
Inaugurato nel 2018 e situato nell'elegante contesto del centro storico di Ortigia, Level Store nasce dalla collaborazione tra Giorgio Poidomani e Danilo Fragali. Con l'obiettivo di essere al fianco dei clienti nella scelta dei migliori capi d’abbigliamento adatti ad ogni situa [...]
Lidia Shopping
Lidia Shopping
Lidia Shopping spreads over 2000 square meters proposing a new space of pure style, shop-in-shop corners, totally personalized which bring the customer to discover all the new collections and latest trends. The refined selection of apparel offers only the best, in order to satisfy demanding tastes, [...]
Marco Longoni
Marco Longoni
  Marco Longoni is the first boutique of LA TENDA Group, opened in 1965. The store, located in Via Plinio, Milan, selected the best Italian and international prêt-à-porter brands, so it soon became a reference for the Milan high-society, who appreciates its refined style. T [...]
Marcos IN Mountain
Marcos IN Mountain
Inaugurato nel Dicembre 2019, l'esclusivo store Marcos IN Mountain, situato a Prato Nevoso al piano terra del prestigioso Chalet Diamant, a 1.500 metri di altitudine, è uno spazio dal concept inedito realizzato dallo Studio Velvet e dall’interior designer Gianluca Bocchetta. [...]
Marcos Mondovì
The Best Shops
Marcos Mondovì The Best Shops
Marcos is an elegant and refined 1000 sqm boutique spread over three floors inside an old historic building located on the heart of Mondovì, an important touristic destination in Piedmont province. A deep passion for fashion and a professional custormer care characterise Marcos that, si [...]
Mascheroni Moda
Mascheroni Moda
The 1200 mq Mascheroni Moda concept store is located in via Piola 23, Giussano, in the Monza Brianza area. In 1898 founder Carlo Mascheroni carried on the family business in his little shop, working refined and elegant leather saddles, for horses and carriages. From father to son, from saddles to [...]
Maurizio Zatti
Maurizio Zatti
After a long experience in the fashion sector, in 2001 Maurizio Zatti opened the doors of his first men's clothing store. Innovative without being rowdy. Born on tiptoe, the project has achieved excellent results and today,  Maurizio Zatti is one of the best-known [...]